Podcast Content Strategy Are You Setting Reasonable Expectations? by Lauren O'Brien and Holly Fong on April 30, 2018 In this episode of Consider This, Holly and Lauren discuss how to define success of specific marketing initiatives, and how to keep up the momentum and motivation for yourself and your team as you build a culture of better marketing inside of your firm. Listen Now About
Podcast Content Strategy A New Way to Create Content by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 26, 2018 In this episode of Expert Marketing Matters, Chris, Mark, and Lauren discuss a system Lauren and her team have created to help marketing teams who struggle to find the time and people necessary to create content finally (and regularly) hit their goals... Listen Now About
Article Content Strategy Newfangled’s Content Development Services: Your Expertise, Our Finesse by Mark O'Brien on April 16, 2018 The two most significant barriers to effective marketing are 1. committing to a strong, differentiated unique value proposition, and 2. consistently creating insightful,... Read Now About
Podcast Content Strategy Proofreaders Versus Editors by Lauren O'Brien and Holly Fong on April 16, 2018 In this episode of Consider This, Holly interviews Lauren about what makes a great editor and how to work with editors more effectively to improve the quality of your digital marketing content. Listen Now About
Webinar Content Strategy Newfangled Webinar Roundtable: The Three Growth Stages of Committing to Marketing Hosted by Mark O’Brien Tune in for great insights from the folks who have dedicated themselves to implementing better habits and transforming their marketing... Access Now About
Podcast Content Strategy How to Nurture a Purchased Email List by Lauren O'Brien and Holly Fong on March 27, 2018 In this episode of Consider This, Lauren and Holly discuss strategies for marketing thought leadership to a purchased email list and answer common questions about missteps to avoid. Listen Now About
Podcast Content Strategy Identifying Your Thought Leaders by Lauren O'Brien and Holly Fong on March 27, 2018 In this episode of Consider This, Lauren and Holly discuss how to identify the thought leaders inside of your firm and provide tips to empower those individuals to best express their expertise through your marketing. Listen Now About
Podcast Content Strategy Is Text Dead? by Christopher Butler and Mark O'Brien on March 15, 2018 In this episode of Expert Marketing Matters, Chris Butler and Mark O'Brien debate the role of text in digital marketing... Listen Now About
Podcast Content Strategy How to Prioritize Social Media in Your Content Plan by Lauren O'Brien and Holly Fong on February 28, 2018 In this episode of Consider This, Holly and Lauren discuss the most effective social channels for promoting thought leadership, and how to begin optimizing them in a way your readers are most likely to engage. Listen Now About
Podcast Content Strategy Stop Obsessing Over Keywords by Lauren O'Brien and Holly Fong on January 25, 2018 In this episode of Consider This, Lauren and Holly discuss how to approach keyword research and keyword strategies when designing your content plan for B2B businesses. Listen Now About