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Content Strategy
Don’t Let Impostor Syndrome Undermine Your Content Marketing
Have you ever been about to write an article, give a speech, or start a presentation and caught yourself thinking,...
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Article
Content Strategy
How the Right Internal Review Process Accelerates Your Content Marketing
You’ve gone through all the necessary motions to get your firm’s content marketing off the ground. You’ve created your overarching...
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Article
Content Strategy
It’s Not Me, It’s You: How to Write About Your Firm and Engage Prospects
We recently published an article in which we threw down the gauntlet. We admonished expertise-based firms like yours to stop writing...
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Article
Content Strategy
Writing About Your Firm’s Culture May Sabotage Your Marketing Efforts
When it comes to marketing an agency or digital shop, most firms are looking for ways to differentiate themselves. Many...
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Article
Content Strategy
Three Ways Prospects Read Your Case Studies
If there is one type of website content I am asked most about, it is the case study. And while...
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Article
Content Strategy
Marketing Without Losing Your Humanity: How to Press On During COVID-19
You’re hearing it everywhere (or at least when you choose to step away from the coronavirus din): Now is not...
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Article
Paid Media
Why Your Marketing Strategy Needs Paid Media Now
For most of the past 20 years, it’s been Newfangled’s position that investing in digital ads was unwise for professional...
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Webinar
Content Strategy
Marketing in a Downturn
Empathetically and generously educating the specific audience you serve is what marketing is. You need to do this, now more...
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Article
Paid Media
You Have to Get Out There
In my initial conversations with our prospects, there is one question I always get––what do your most successful clients do?...
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Podcast
Developing a New B2B Marketing Perspective
The Real Test of Positioning “The real test of positioning is how you respond to new business opportunities.” That’s a...
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