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Article Putting You in Control of Your Website’s Social Media Integration by Chris Creech on February 9, 2011 Interview with Newfangled developer, Jim Hendrickson, to discuss social media integration and how to give the client control and flexibility in the ever-changing world of social networks. Read Now About
Article Content Strategy 10 Years | 10 Things by Justin Kerr on February 9, 2011 Once a month at Newfangled, we have a Lunch & Learn session in which a member of the team shares a presentation (amidst pizza and soda) on a topic that interests them and relates to their role at the company. "10 Years | 10 Things," explains some of the things I've learned since working as a web designer. Read Now About
Article Intro to CRM & Web Lead Management by Katie Jamison on January 31, 2011 Despite working on many projects involving complex CRM integrations over the past few years, I've had a tough time understanding the big picture of how these systems work and how their services differ from one another. In late 2010, I made a goal to finally tackle this subject and get a better understanding of the CRM and Lead Marketing Automation landscape. I shared what I learned with the Newfangled team in a recent Lunch & Learn session, but also wanted to share it here for those of you who are similarly bewildered by the web lead management field. Read Now About
Article Your Website is Not for You! by Christopher Butler on January 31, 2011 Even though creating consumer personas has been a common marketing practice for decades, applying the same principles to website planning tends to be overlooked. But without going through the process of web persona development, your client is much more prone to making guesses or assumptions about who their prospects are. In most cases, their guesses/assumptions will really look more like them than anyone else. Creating web personas, whether they are specific, general, or behavioral, prevents us from mistakenly building websites for ourselves rather than those we want to serve... Read Now About
Event ReCourses 8th Annual New Business Summit published on January 26, 2011 Mark O'Brien presented a session on how agencies can build more effective websites... Read Now About
Webinar Blogging for Marketers by Mark O’Brien on January 19, 2011 This webinar will be a review of blogging best practices for marketers, including those blogging for marketing firms and in-house marketing departments. Access Now About
Article The Web of Tomorrow by Christopher Butler on January 13, 2011 We're doing monthly lunch and learns now Read Now About
Article Why @Font-Face Will Replace sIFR by Justin Kerr on January 7, 2011 A year ago, I wrote a post expressing my wish that 2010 would be the year of better web fonts and, as the year progressed, I got my wish. As we enter 2011, I believe it's time to say goodbye to sIFR font replacement and say hello to @font-face font embedding. Read Now About
Article You’re Probably Not the Authority on You by Christopher Butler on January 6, 2011 Consider this: As far as Google is concerned, you are probably not the authority on you That is, unless you have a truly unique name or you are extremely prolific and your name is just all over the web. Remember, Google will look for a query and the sources online that have the most to say about the words or phrases in that query. If I kept a blog about Barack Obama for five years before his campaign, I might make it pretty hard for him to be the top Google result for searches for his name. See what I mean? So what to do... Read Now About
Article What Do You Mean by SEO? by Christopher Butler on January 5, 2011 In this month's newsletter on how SEO works, I mentioned an article published in the New York Times last year about a particular online retailer that had discovered a way to turn negative online reviews into an increased PageRank Read Now About
