Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy: Everything We Know About Content Marketing How to Create a Content Strategy Everything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
Article Prospect Experience Design Mood Board Observations by Justin Kerr on July 10, 2009 Steve Grothmann, one of our project managers, recently wrote a good introduction to mood boards and explained how we have folded them into our design process. I'm going to expand a bit on Steve's post since I'm the one responsible for producing the mood boards and, now that I have a dozen or so of them under my belt, I can assess their impact on Newfangled's web development... Read Now About
Article CRM The Whitescreen QA Process published on July 10, 2009 As the newest member of the Newfangled team, I've been experiencing quite a few "firsts" over the past four months. Right now, the first website project that I will see through from conception to completion has reached the Whitescreen QA (Quality Assurance) phase. The programming is in place on the staging/development site, but the design hasn't been applied and the content hasn't been entered. Read Now About
Article Prospect Experience Design Emusic makes Scheduled Downtime a little more Courteous published on July 9, 2009 A number of us Newfanglers are big fans of eMusic. They do a lot of things right, like DRM free music, an amazing selection, great design and social media tools. Despite the flack they've received for their acquisition to Sony, they still consistently deliver one of the best usability/customer experiences I've come across online... Read Now About
Article Prospect Experience Design Managing the Design Process by Christopher Butler on July 8, 2009 Yesterday, the Project Management team gathered in our newly renovated conference room at the North Carolina office for a professional development session on managing the design process. We covered a ton of information, ranging from the basic elements and principles of design to strategies for framing design discussions with clients. I think it was a really productive experience for everyone, and I was excited to witness the inner design critics emerge from our PM's as we reviewed some design case studies together. Here are some of the key points we kept returning to... Read Now About
Article Creating great web content at the intersection of writing, inspiration and expertise. by Mark O’Brien on July 6, 2009 What makes great web content? For the purpose of this post I am referring to content that marketers add to their site for the purpose of furthering their particular content strategy. I think the best content written for this purpose is found at the intersection of writing, inspiration and expertise... Read Now About
Article Prospect Experience Design Thoughts on the 2009 HOW Design Conference by Mark O’Brien on July 2, 2009 Last week I was in Austin, TX. to present a few sessions at the annual HOW Design Conference. There were a few things that really knocked my socks off that are worth mentioning. Read Now About
Article Another Advance Toward Conversational Synthesis by Christopher Butler on July 1, 2009 In this month's newsletter, The Future of the Web, Part 1, I spent some time talking about how in the future, we will manage data using conversational synthesis technology. By "conversational synthesis," I'm envisioning tools that receive data from various sources and condense it into one easily manageable stream. The conversational piece refers to how these tools will allow users to query the database with natural language, creating new types of reports on an ad hoc basis and not having to parse through pre-configued report results and combine them to get the answers they really need. This kind of advance is going to take some work in various areas, so I'm not expecting this kind of experience anytime soon... Read Now About
Article Prospect Experience Design Mood Boards published on June 30, 2009 At Newfangled we recently began using Mood Boards as a first step in the design process to establish the branding, design components, typography, imagery, and color palettes that will be incorporated in a site's design. Mood Boards have proven very effective, but I have found that it is essential to clarify the distinction between these boards and the designs that will follow once a mood board has been approved. Read Now About
Article The Future of the Web, Part 1 by Christopher Butler on June 30, 2009 In his December, 2007 Techlog column, PC World Editor in Chief Harry McCracken wrote, "More than any communications medium before it, the Web is a permanent work in progress that's always new." Since I read it, I've probably parroted McCracken's line a thousand times to clients, colleagues, friends, and family to the point that many of them probably think that I came up with it. I wish I was that brilliant. Sadly, I am not, nor am I able to actually see into the future with any certainty, though that does not keep me from thinking and talking about it constantly. Read Now About
Article Clay Shirky on Social Media by Christopher Butler on June 26, 2009 The past couple of weeks in the news have truly highlighted how influential social media are as far as how we communicate globally and spread news. From the post-election unrest in Iran to the lightning-fast spread of the news of Michael Jackson's death, social networks like Twitter and Facebook are outpacing traditional news media significantly. Clay Shirky, in a recent TED Talk, shares his thoughts on how social media is influencing the course of politics and history. The video is about 17 minutes, but well worth your time to watch: Read Now About