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ArticleProspect Experience DesignInterview with Eric Holter on Website Prototyping by Christopher Butler on March 29, 2011Waaaaay back in 2001, Eric Holter, the founder of Newfangled, discovered a radical new approach to planning websites. Instead relying upon sitemaps and wireframes to communicate the website experience, he figured an interactive version might do the trick. It actually worked so well that he wrote a book about it describing the revolutionary effect it had on Newfangled's process. Because this month's newsletter is all about prototyping, I decided to sit down with Eric and hear the story of how it all got started ten years ago... Read Now About
ArticleWeek 800 by Christopher Butler on March 25, 2011Somehow the roundness of a number seems to increase its significance. So, wow, 800 weeks! This picture was actually taken during week 798 Read Now About
ArticleFor the Love of Agencies by Mark O’Brien on March 24, 2011 Each year, we refine our positioning and commit more and more to working with small agencies, and my schedule for the past three months has really put my interest in that commitment to the test. So, after doing all I could to overdose on small agencies over the past 90 days I'm very happy to report that I love working with small agencies more than ever! Read Now About
ArticleA Presentation on the Mobile Web by Christopher Butler on March 24, 2011 Dave and I were invited to present on mobile at UNC's Wilson Library, sponsored by the Carolina Adobe User Group. It was a nice event (with impressive door prizes, by the way!) and included some good questions at the end. I covered the background on mobile technology, a brief case against apps, and three principles for mobile web development, while Dave covered the technical how-to. Here are my slides and a writeup of my portion of our presentation... Read Now About
ArticleProspect Experience DesignGoogle Books Wins by Consistent User Interface by Christopher Butler on March 17, 2011No, it's not the prettiest interface in the world, and there are definitely some trade-offs in using a cloud-based eBooks tool, but at this point, I'm willing to say that Google Books is my favorite (besting Kindle and iBooks)... Read Now About
ArticleWhy We Need to Learn How to Play by Christopher Butler on March 14, 2011 One of the most common things I hear from colleagues and clients is that while we're great at identifying goals, we lack the time to achieve them. But I'm now wondering whether the answering the question of when we're going to find time to do something is really the only thing between us and our goals? What about how we'd use that time if we had it? Taking two ideas from Kevin Kelly and Jaron Lanier into consideration, I believe we can find new ways to learn by emulating childhood and old-age... Read Now About
ArticleProspect Experience DesignI Still Love Design by Justin Kerr on March 11, 2011During a recent performance review, I was asked to think about my role as Newfangled Read Now About
ArticleCreating CRM Efficiencies for Imprivata.com by Katie Jamison on March 10, 2011 When it came time for Imprivata to rebuild their site, a top priority was to rearchitect their CRM integration to improve manageability for themselves and user experience for potential leads. Imprivata gathers new leads from their site by placing form registrations in front of premium assets like whitepapers, webinars, etc. With a resource library filled with hundreds of assets, dealing with these registrations forms had become unruly for the client. It was time to take a step back and reimagine a system that could free up the client to spend more time on content creation than managing its crm integration. Read Now About
ArticleFinding Your Engagement Style: Visual Thinking by Christopher Butler on March 9, 2011The third engagement style Read Now About
ArticleWeek 797 by Christopher Butler on March 4, 2011It's been a very busy past few months (and by few, I mean ten...oops) since I last posted a weeknote. We've worked on some fantastic projects during that time Read Now About
