Deep Knowledge Prospect Experience Design: A Marketer’s Guide Prospect Experience Design A Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
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Article Prospect Experience Design Forget the Fold, Focus on Your Content by Justin Kerr on March 29, 2013 "The Fold" is the unobtanium of web development and, with an increasing number of people accessing sites with mobile devices, becoming less relevant. Instead of succumbing to the siren call of "all our content needs to be above the fold!" you should be focusing on creating compelling content and arranging it in such a way that draws visitors deeper into your site. Read Now About
Article In the Words of an Agency Partner by Mark O’Brien on March 27, 2013 I was emailing recently with an agency partner and she, somewhat out of nowhere, decided to let me know how she felt about working with us and about the strategic choices we've made over the years. A long time ago we set a goal for ourselves to be the best (and best known) small agency web development partner in North America. If I were to craft an aspiational fictitious agency principal testimonial, it would have lookd a whole lot like this. Here's what she had to say... Read Now About
Event UCDA Design Summit published on March 21, 2013 Chris Butler presented a session entitled, "Responsive Design at 10,000 Feet"... Read Now About
Article Trent Dyrsmid of BrightIdeas.co Interviews Mark O’Brien by Mark O’Brien on March 15, 2013 I was recently interviewed by Trent Dyrsmid of BrightIdeas.co. Trent's a great interviewer and we spent some time together talking about agency websites, positioning, content strategy, and the role of the conversion-focused website. Read Now About
Article The Four Benchmarks for the Business-Generating Agency Website by Mark O’Brien on March 12, 2013 Are you happy with your website? If you're like most small agency principals (owners of agencies with fewer than 100 full time employees) I know the answer is probably no. The typical agency principal is typically unhappy with their site. But why is that, and what's the fix? Read Now About
Article Email Marketing Getting the right message to the right people: Segmenting your lists by Chris Creech on March 5, 2013 The ability to segment your database based on profile or actions is a powerful part of marketing automation. It will allow you to send much more targeted email messages to very specific audiences based on who they are and how they have engaged with you over time. Read Now About
Article Content Strategy Cooking Up a Content Strategy: Recipe-Writing Instructions by Tema Flanagan on February 12, 2013 I sometimes moonlight as a food writer, and it recently occurred to me (d’oh!) that formulating a really good content strategy is a lot like cooking or, more precisely, like developing a recipe. In both cases, you begin with a goal and a bit of educated guesswork, embark on a process of careful planning and trial and error, documenting and tweaking as you go, and come away with a tasty reward — as well as a blueprint for future success. Read Now About
Publication How Websites Should Be Built by Christopher Butler on February 11, 2013 Before you assume that you already know how the web-development process works, consider one question: How did your last project go? Brilliantly? If so, you may turn the page. But if your answer is that it could have been better, stick with me... Read Now About
Publication Holistic Web Browsing by Christopher Butler on February 11, 2013 The future of the Web is everywhere. The future of the Web is not at your desk. It’s not necessarily in your pocket, either. It’s everywhere. With each new technological innovation, we continue to become more and more immersed in the Web, connecting the ever-growing layer of information in the virtual world to the real one around us. But rather than get starry-eyed with utopian wonder about this bright future ahead, we should soberly anticipate the massive amount of planning and design work it will require of designers, developers and others... Read Now About
Publication How Disregarding Design Limits The Power Of Content by Christopher Butler on February 11, 2013 It appears to be a reader’s market. More written content is freely available than ever before, accessible in just about every format you could imagine. If you want it on paper, you’ve got it. On screen? What size, friend? We can shrink, stretch and stitch it all together every which way because, really, we’re just talking about words here… Or are we... Read Now About
