Deep Knowledge Prospect Experience Design:A Marketer’s Guide Prospect Experience DesignA Marketer’s Guide Begin Your Education on A Marketer’s Guide to a Better Website
Deep Knowledge Email Marketing Strategy: A How to Guide for Expert Firms Email Marketing Strategy A How to Guide for Expert Firms Begin Your Education on A Guide To Outbound Marketing
Deep Knowledge How to Create a Content Strategy:Everything We Know About Content Marketing How to Create a Content StrategyEverything We Know About Content Marketing Begin Your Education on How to Create a Content Strategy
ArticleFYI, Blogging is Not Dead by Christopher Butler on September 7, 2011You may have heard it said that blogging is dead. No. As far as I can tell, blogging is not only alive, but thriving. And if "blogging is dead" is some sort of call to make it so... No. Blogging offers something that the social graph doesn't: discovery... Read Now About
ArticleIRL? by Christopher Butler on September 2, 2011I've spent more time than ever online this year. So as it draws to a close, I've been taking some time to reflect upon that and think critically about the content I consume and contribute online, as well as my experiences in real life and how they all fit together in my experience. The trouble is that distinction between real and virtual: What is real, anyway? To what extent is my online activity real or unreal? Read Now About
ArticleResource Roundup: Things Agencies Should Know About by Christopher Butler on September 2, 2011Every couple of weeks, I put together this list of stuff, and each time I feel like I have a better list than before. So, this is the best list yet! We've got our usual dose of Googlomania, interviews with talented designers, some book futurism, thoughts on the economics of the internet, and much, much more... Read Now About
Article7 Years by Christopher Butler on September 1, 2011Today marks my seventh year working for Newfangled. In some ways, I can't believe it has already been that long; in others, I can't believe it has only been that long. 2011 has been a remarkable year for me, one that has probably provided more opportunities for growth, both professional and personal, than any other year I can recall... Read Now About
ArticleReadings for Designers Dreamers by Christopher Butler on August 31, 2011I know I beat the reading horse too much. Sorry. This is going to be another one of those posts, but hopefully a bit more enjoyable Read Now About
ArticleProspect Experience DesignTen Things You Should *Definitely* Know About Ecommerce by Christopher Butler on August 30, 2011Payment gateways, PCI compliance, discount codes, sales tax, shipping... the list of ecommerce mysteries is longer than it should be. But this month, Chris Butler brings clarity to each of them and gives you a survey of how ecommerce works, from setup to sale... Read Now About
ArticleSix Important Points to Remember About Content Entry by Steve Grothmann on August 25, 2011In many cases content creation and then entry is a bigger task for clients than anticipated. We've made these great plans for a site, but then copy has to be written, images chosen, the CMS learned and the content entered, formatted and in many cases related by some method of secondary, suggested navigation.The following list of tips and principles is somewhat specific to the Newfangled CMS and our site build process, but potentially useful for any CMS user at this critical stage in a website project. Read Now About
ArticleResource Roundup: Things Agencies Should Know About by Christopher Butler on August 19, 2011Another week, another torrent of content. Lucky for you we've got the best robots filtering out the important signal from the noise. This week's roundup includes articles and interviews with various technology visionaries, a post from the infallible David Baker, thoughts on content, and some thoughts on what creativity really means... Read Now About
ArticlePrompting Creative Thinking (from People Who Don’t Think They’re Creative) by Christopher Butler on August 18, 2011This week I was listening to a podcast from PRI's To the Best of Our Knowledge, which was focused on the creative mind. One segment in particular inspired me. At roughly the 15-minute mark (15:11 - 24:20), Anne Strainchamps begins an interview with Shelley Carson, a Harvard psychologist who does research on creativity and the brain. Through her study, Carson has developed methods for amplifying creativity Read Now About
ArticleWriting: Just Do It by Lindsey Barlow on August 16, 2011This blog post was particularly hard to write. I knew what I wanted to write about, but I couldn Read Now About
