Article Prospect Experience Design I Still Love Design by Justin Kerr on March 11, 2011 During a recent performance review, I was asked to think about my role as Newfangled Read Now About
Article Creating CRM Efficiencies for Imprivata.com published on March 10, 2011 When it came time for Imprivata to rebuild their site, a top priority was to rearchitect their CRM integration to improve manageability for themselves and user experience for potential leads. Imprivata gathers new leads from their site by placing form registrations in front of premium assets like whitepapers, webinars, etc. With a resource library filled with hundreds of assets, dealing with these registrations forms had become unruly for the client. It was time to take a step back and reimagine a system that could free up the client to spend more time on content creation than managing its crm integration. Read Now About
Article Finding Your Engagement Style: Visual Thinking by Christopher Butler on March 9, 2011 The third engagement style Read Now About
Article Week 797 by Christopher Butler on March 4, 2011 It's been a very busy past few months (and by few, I mean ten...oops) since I last posted a weeknote. We've worked on some fantastic projects during that time Read Now About
Article Finding Your Engagement Style: Listening by Christopher Butler on March 2, 2011 Writing is incredibly difficult to sustain Read Now About
Article Making Analytics Work For You published on March 1, 2011 Google analytics is a very powerful tool. But it can also seem overwhelming. There are endless reports and metrics to look at and you probably don't have the time in your already busy day to review it all. Luckily, there are a few tricks that will help you keep informed on the proverbial "pulse" of your site, without you having to log in to Google Analytics every day. Read Now About
Article Email Marketing How to Do More (with Less) with Your Website by Christopher Butler on February 28, 2011 Budgets may be tight, but time waits for no website! So, this month, we offer you some truly practical advice: how to do more with your website with less. From improving search functionality to employing some advanced tracking techniques, here are five different low-cost, high impact things you should be doing with your website... Read Now About
Article Finding Your Engagement Style: Talking by Christopher Butler on February 23, 2011 One of the hardest things about sustaining your content strategy is continually developing good ideas. Writing, believe it or not, is not always the best way to do that. In fact, many good writers naturally engage with ideas in other ways besides writing them down. Over the next four posts, I want to briefly review four different engagement styles and show how each can be a great place to start working through ideas before you start formally writing anything... Read Now About
Article Health Enterprises Goes Live by Justin Kerr on February 14, 2011 Last week we launched a new site for Health Enterprises, a global supplier of consumer healthcare products and Newfangled client for over eight years. Read Now About
Article Content Strategy 10 Years | 10 Things by Justin Kerr on February 9, 2011 Once a month at Newfangled, we have a Lunch & Learn session in which a member of the team shares a presentation (amidst pizza and soda) on a topic that interests them and relates to their role at the company. "10 Years | 10 Things," explains some of the things I've learned since working as a web designer. Read Now About
