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A Better Marketing Message in Three Steps
Most agency websites don’t actually explain what they do. Take a look at a few of them for yourself. What...
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Podcast
Agency Marketing Matters, Episode 1: The Morning After
In this first episode of the Agency Marketing Matters podcast, Mark and Chris talk about what it means for an agency to make an investment in marketing and how to make sure the return on that investment is what you expect it to be...
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Article
CRM
Salesforce has a new user interface… Finally!
Whether you’re an active Salesforce user or not, you’re probably at least somewhat familiar with the Salesforce user interface, in...
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Webinar
A System For Planning and Measuring Agency Marketing Growth
At Newfangled, we have created a brand new tool that will let you quickly assess your agency's current marketing situation, set realistic single-year marketing goals for your firm, and measure your progress against those goals. We'd like to invite you to join us for this free webinar to review the Agency Marketing Maturity Index.
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Article
Prospect Experience Design
Why Your Marketing is Not a Creative Opportunity
You want to be creative. But your website is not the place to do it. I know, that runs counter...
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Article
How to Market to a Purchased Email List
Newfangled’s twenty-plus years working with expert firms has given us the opportunity to observe a number of patterns related to...
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Article
Content Strategy
Your content isn’t just an asset, it’s an employee.
How do you think about your content? If you’re at all like me, you probably think about it in a...
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Webinar
Content Strategy
Beyond the Website: How three agencies successfully embraced the new rules of digital marketing
Digital marketing has changed significantly over the past three years. We've observed that the marketing elements that orbit your site have matured to become far more important, powerful, and complex than the website itself.
Join us as we speak with three agencies who have successfully navigated what we've come to call "The Great Inversion" of digital marketing, and learn how these changes will affect the way you approach your digital lead development today.
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Article
How the Newfangled Seminar Changed One Agency’s Approach to Their Own Marketing
One year ago, Core Creative was at a crossroads. They knew they could be approaching their lead development efforts in...
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Whitepaper
CRM
The Great Inversion: How Digital Marketing Has Matured Beyond the Website
In this white paper, five of Newfangled’s top category experts weigh in on what we have come to refer to...
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