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Article Prospect Experience Design The Democratization of Stock Photography by Justin Kerr on February 12, 2010 I use stock photography for a good portion of our client sites, selecting them from a handful of stock agencies in order to keep my searching simple and the design budget from ballooning.I love that there are millions of professional-quality, high-resolution stock images available for download; priced so I can purchase multiple images for a single client. But it wasn't always this way. Read Now About
Article Prospect Experience Design Typekit: Web Typography Frontier by Justin Kerr on January 29, 2010 Last month I stated my new year's wish was a better selection of fonts for web design — and it looks like that may be closer to coming true. Read Now About
Article Prospect Experience Design How a Website is Built, Part 1 by Christopher Butler on January 29, 2010 I've read plenty of interesting analogies used to explain what building a website is like. I've even written a few myself. From various points of view, a website could be compared to a car, a house, a cellphone, a movie, or all kinds of other things. I've even heard a website compared to a clown (don't ask). Most of the time, these analogies are striving to find the most effective way of emphasizing the time, cost, complexity or purposes of a website project. Rather than construct yet another metaphor around that point, I'm just going to come right out and say it: Building a website is a complex task that takes a lot of time and costs a lot of money. But that's not the really interesting part, is it? Read Now About
Article Prospect Experience Design The Identity Archives Project by Justin Kerr on January 20, 2010 The Identlty Archives Project is the most complete online keyword-searchable database of logos and brand identity designs from around the world. It is a free and open resource, built upon the contributions of graphic designers and brand identity specialists. Read Now About
Article Prospect Experience Design The New My.Newfangled.Com by Jillian Kuhn on December 22, 2009 Two weeks ago, after much planning but with little fanfare, we rolled out the new My.Newfangled.Com! We previewed the new My.Newfangled.Com and explored how it fits into our overall website management strategy in our Coping with Complexity newsletter - but here's a real behind-the-scenes tour, now that the upgrade is live. My.Newfangled.Com is a special portal that consolidates our clients' information in one place, under one login. The "new and improved" site offers immediate access to the prototype, design profile and layouts, staging site, live site, and Google Analytics through tabs at the top of the page... Read Now About
Article Prospect Experience Design 4 Ways to Improve Your Email Newsletters by Christopher Butler on December 4, 2009 Many clients ask what a good click-through rate is for an email newsletter campaign. Keeping in mind that 1% is generally considered to be a respectable response rate for direct mail, I would say that you should generally shoot for somewhere between a 10-20% click-through rate for an email. The appropriate desired response to an email newsletter should be for subscribers to simply continue reading the material on your website, a much lower level of commitment than is usually implied with direct mail campaigns. That said, achieving this response isn't the easiest thing to do. We've grown accustomed to being quite aggressive with email- particularly with deleting email that we find irrelevant at that moment. But over the past couple of years, I've noticed that certain tweaks can enable a higher and more stable click-through rate from one campaign to the next. Here are four ideas... Read Now About
Article Prospect Experience Design 2010: The Year of Better Web Fonts by Justin Kerr on December 1, 2009 As the first decade of the 21st century draws to a close, many look with anticipation towards 2010. Working for world peace, a cleaner environment or a cure for cancer are all noble pursuits, but there's only one thing I wish for in the coming new year.More choices for web typography. Read Now About
Article Prospect Experience Design Prototype to Site: Brahmin.com’s Main Nav by Sarah Dooley on October 28, 2009 Last time I wrote about our recent brahmin.com site build, it was to talk about the advanced product search. This time, I want to focus on some of the decisions we made in structuring the navigation. These topics are closely related because the complement to an easy-to-use search should always be an easy-to-use nav structure; pairing the two lets users take whichever approach they're most comfortable with, making it more likely that they'll find what they're looking for. Read Now About
Article Prospect Experience Design Tracks & Trails—The Eagle Has Landed! by Jason Adams on October 16, 2009 Sarah and I are having a busy Fall! Earlier this week we launched another new site—Tracks & Trails. This was a fun and challenging project for a number of reasons, and today I want to focus on the desgin process and point out some of the cool elements that Justin created. Read Now About
Article Prospect Experience Design What’s Cool About Brahmin.com: Product Search by Sarah Dooley on October 15, 2009 One site Jason and I were excited to send live recently is brahmin.com, a Massachussetts-based manufacturer of upscale handbags and other leather goods. Since the site's launch in September, we've gotten a number of comments about how good it looks (thanks to Duffy & Shanley, the agency that provided the design) and how well it performs (thanks to Dave, the developer on the project, who made sure that the site's enormous database didn't slow it down). This was a complex project with several cool features; here I want to focus on just one of them, the product search. Read Now About
