Article Paid Media Reevaluating Expectations Around Marketing Results by Mark O'Brien on January 5, 2021 The last time I wrote to you about this topic was back in April of 2020. The article was about... Read Now About
Podcast Content Strategy Marketing is Easier Because We Know Our Audience by Mark O'Brien on November 2, 2020 The Benefits of Specialization Diana Fryc traces the origins of her current role as Chief Sales & Marketing Officer at... Listen Now About
Webinar Content Strategy Marketing in a Downturn Hosted by Mark O’Brien Empathetically and generously educating the specific audience you serve is what marketing is. You need to do this, now more... Access Now About
Article Email Marketing Avoid These 10 Common Email Marketing Mistakes by Scott Harris on November 15, 2019 Email is one of the most powerful marketing channels your expertise-based firm can employ. Not only does email marketing often... Read Now About
Article Email Marketing The Importance of A/B Testing your Marketing Emails by Eric Debrah on October 28, 2019 Far too many digital marketers overlook the importance of A/B testing their marketing emails. But A/B tests–and the insights they yield–are just too important to omit. Read Now About
Article Email Marketing Email Marketing Frequency Best Practices 2019 by Eric Debrah on October 21, 2019 How often should you be emailing your marketing list for optimal performance? Read Now About
Article Email Marketing What you Need to Know about Email Compliance in 2019 and Beyond by Miranda Bartreau-Murray on October 1, 2019 A lot of recent content has been devoted to email consent, privacy considerations, and data collection. While the first anti-spam... Read Now About
Article Email Marketing How to Get More Email Sign Ups by Holly Fong on September 23, 2019 Building a marketing list is often more difficult than actually implementing an email marketing strategy. By following a few guidelines, you can use your website to generate quality leads helping fuel growth of your marketing list... Read Now About
Article Email Marketing Progressive Profiling and Smart CTA Best Practices by Holly Fong on September 16, 2019 Newfangled has been utilizing progressive profiling and smart calls to action (CTAs) for a number of years now, and we are still advocating for these features today. However, in that time, some of our recommendations have changed... Read Now About
Article Email Marketing How to Set Up a Middle of the Sales Funnel Automated Program by Scott Harris on May 2, 2018 In our article, 3 Easy Automated Programs to Nurture Top of the Funnel Leads we reviewed a few automated programs you can... Read Now About