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Podcast Content Strategy Agency Marketing Matters, Episode 4: Don’t Forget That Content Marketing is Marketing by Christopher Butler, Mark O'Brien and Lauren McGaha O'Brien on August 18, 2016 In this episode of the Agency Marketing Matters podcast, your hosts, Mark O'Brien, Chris Butler and Lauren Siler, discuss how over and over again, agencies (ourselves included, at one point) can forget to have a coherent direction in their content marketing that connects the efforts in an accountable way back to the bottom line... Listen Now About
Podcast Agency Marketing Matters, Episode 3: How Big of an Audience Do You Need? by Christopher Butler, Mark O'Brien and Lauren McGaha O'Brien on August 4, 2016 In this episode, Mark, Lauren and Chris discuss how long an agency should expect it to take before their marketing starts working and how the right contact strategy can shrink an 8-year organic timeline down to 12 months... Listen Now About
Podcast Agency Marketing Matters, Episode 2: The Work You Do vs. The Work You Pursue by Christopher Butler, Mark O'Brien and Lauren McGaha O'Brien on July 21, 2016 Mark, Chris, and Lauren discuss how important it is that an agency's marketing plan focus on a particular vertical or horizontal, even if its current operating reality is much more general... Listen Now About
Podcast Agency Marketing Matters, Episode 1: The Morning After by Christopher Butler and Mark O'Brien on July 7, 2016 In this first episode of the Agency Marketing Matters podcast, Mark and Chris talk about what it means for an agency to make an investment in marketing and how to make sure the return on that investment is what you expect it to be... Listen Now About