Newfangled works with independent agencies to create lead development web platforms for their clients.

Newfangled works with independent agencies to create lead development web platforms for their clients.

Mark O'Brien

Chief Executive Officer

Mark O'Brien

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I'm fortunate to be able to spend my days working with the fantastic Newfangled team to discover new ways of planning and delivering the greatest conversion-focused websites we can imagine for our clients.

The way I see it I have three jobs. My first job is to make sure Newfangled is the kind of company that attracts and retains top talent. My second job is to develop and maintain the right kind of client relationships so that we're able to do this work we love for as long as possible. My third job is to work with the Newfangled team and our clients to make sure that we're offering the right strategic and technological solutions. If we've got the right people, the right clients, and we're creating sites that have a significant impact on our client's business, things are good. 

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My Blog Posts

A Discussion with Taan Worldwide's Peter Gerritsen: Part 1

April 15, 2014 at 11:30 am
I recently joined Peter Gerritsen, president of Taan Worldwide, for a video chat on a range of issues related to the work we at Newfangled do building marketing-driven web platforms for marketing agencies and their clients. We covered some pretty interesting topics, so I thought Iā€™d share the transcript of our discussion here, broken out into three parts (or, if you prefer, you can catch the full video here). In this first post, Peter and I talk about some of the most common issues we see with agency websites today.   more

Casual Fridays: The Propriety of Proprietary - How Portable is Your CMS?

March 21, 2014 at
Is WordPress the only viable CMS choice? When you make a decision about who's going to build your next website, are you making a technology decision, a relationship decision, or both? How portable is a site that's perfectly tailored to your needs?  In this installment of Casual Fridays, Chris and I might bring up more questions than we answer, but at least they're interesting questions.   more

My Four Kids

February 27, 2014 at 2:30 pm
Right now, I'm supposed to be on a plane to Hawaii, where I'll be staying at a spectacular resort. I'm supposed to speak to a group of 40 agencies who are part of the Magnet Agency Network, a group I've wanted to speak to for years. I'm one of only two speakers; the other is a Senior Editor at Wired. My expenses are covered, I'm getting paid well in addition, and I'm willing to bet that this is going to have a considerable impact on Newfangled's business over the course of the next three years. This sounds like a dream scenario, and two weeks ago it was. Now, though, I've got a 10-week-old baby in the hospital who's been there for eight days and counting. What to do? The answer may seem obvious ā€” family first ā€” but as a business owner, it's not always quite so cut and dried.   more
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