  Mark O'BrienPresidentAlmost ten years ago, I submitted a contact form on the Newfangled web site. The form was a wordy plea for an unpaid seat in the Newfangled office, a confession of my lack of web development experience, and a passionate case for my work ethic and interest in both Newfangled and web development. Eric Holter, Newfangled's founder, responded by not only letting me in the door but offering me $10/hr. I promptly quit all of my other jobs and began assembling chairs and desks for Newfangled the next day.
Today I spend my days in two ways. One is speaking with people who are interested in working with us. My job here is to assess our ability to fit their need and their ability to be a fantastic client. My other job is to make sure that everyone at Newfangled has a great job and is in a position to further our mission of serving a small number of clients at a very high level. Blog Posts
March 9, 2010 at 9:00 am Perhaps because they are so excited to start the “real work” of designing, many agencies tend to rush through the information architecture planning stage. The truth is that a site’s information architecture is more important than design, content, programming, measurement, calls to action, or anything else.
March 2, 2010 at 8:00 am
Many of the agencies I speak with have a hard time figuring out how to build client sites without losing some combination of their reputation, bankroll, and sanity. It doesn't have to be this way. The main problem we all encounter when approaching a web development project is that a commonsense approach to web development doesn’t work. You are capable putting together a great web project--you just need to have the right process...  | 6 |  |
February 17, 2010 at 9:00 am
I've been thinking a lot lately about perseverance. Energy is about give and take, and I believe we do have enough energy to be professionally inspired and effective for decades--but only on the condition that it is diversified. Great work and service doesn't come from tired people. This is a post about staying fresh....

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