  Mark O'BrienPresidentTen years ago, I submitted a contact form on the Newfangled web site. The form was a wordy plea for an unpaid seat in the Newfangled office, a confession of my lack of web development experience, and a passionate case for my work ethic and interest in both Newfangled and web development. Eric Holter, Newfangled's founder, responded by not only letting me in the door but offering me $10/hr. I promptly quit all of my other jobs and began assembling chairs and desks for Newfangled the next day.
Today I spend my days in two ways. One is speaking with people who are interested in working with us. My job here is to assess our ability to fit their need and their ability to be a fantastic client. My other job is to make sure that everyone at Newfangled has a great job and is in a position to further our mission of serving a small number of clients at a very high level. Blog Posts| 2 |  |
This video was shot at Fearrington Village in Chapel Hill, NC, on the first day of the semi-annual Bell Buckle Conference. In preparing for the conference (which we were lucky enough to host), I was slightly overwhelmed with how happy I am that Newfangled chose to focus on working with advertising and creative agencies to build conversion-focused websites. Being a part of Bell Buckle is a great privilege, and one of the many observable conditions of this focus we've been able to be so successful with.
February 24, 2012 at 4:00 pm Here's a light Friday afternoon video blog post on a topic I've been marveling at lately--making money both from and for marketing. Sounds odd, doesn't it? Hopefully I'm able to make sense of it in the video.
February 21, 2012 at 9:00 am Many agencies try to communicate with their clients about what kind of website they plan to build using absolutely any means possible other than the web. They make site maps and wireframes using sticky notes, PDFs, spreadsheets, power point presentations, binders full of paper—you name it. The flaw in this approach is that it tries to describe a product that will eventually exist in the nonlinear web medium with an inherently linear paper medium. When the media are at odds, miscommunication is guaranteed. 
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