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Article

Content Upgrades Offer the Proof Point Most Marketing Strategies Lack

an Article published on May 27, 2022

...based on keywords and buyer intent. Despite that, you still won’t be able to control who navigates to each page on your site.  Metrics like bounce rate, pageviews, time on page, and referral source are helpful — to an extent....

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Prospect Experience Design

Services or Capabilities – What's the Right Service Page Strategy?

an Article written by Christopher Butler on June 2, 2022

...app. It really is that simple. But let me explain why. I’ll start by explaining why the most common approaches don’t’work. Prospects Don’t’Buy Processes In lieu of a real service page strategy, most companies that sell professional services...

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Article

Content Strategy

Your Next Content Marketing Tactic: Attracting Conversions With Repurposed Content

an Article written by John Nugent on September 23, 2022

...are a way to further highlight content upgrades that you have already created.  What Is a Resource Page? For the purposes of this article, a resource page is a web page on your site that highlights any online resource or...

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Content Strategy

How Do You Create a More Effective Case Study? Think Outside the Box

an Article written by Mary Beth Guttman on December 16, 2022

...Usually, it’s a positioning page — like your website’s home page or a service page — that provides a deeper look into the how and why of your business.  Prospects read case studies when they are already 3-5 pages into...

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Article

Business Development

The Secret to Scaling Your Agency? Get Out of Your Own Way.

an Article written by Melany Coopmans Vizithum on September 19, 2023

...energy, but is a resource leak within your firm. Identifying and addressing weak performers is critical in setting the stage for sustainable growth. Pulling back feels impossible. Some owners simply don’t’realize they have a micromanaging problem. Others can see...

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Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2023

...Protect your expert stance at all costs by making sure your emails do three things: Acknowledge what your lead did. You don’t’need to summarize every single page they visited, but if they converted on your latest eBook or white...

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Paid Media

Why Both Lead Gen & Website Conversion Campaigns Are Necessary for a Healthy Pipeline

an Article written by Alison Wondoloski on January 19, 2023

...and error. Start with a goal of what you want to achieve in regards to quantity and quality of leads and choose the tactic that best aligns. But don’t’worry if you don’t’hit the mark the first time. Watch...

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Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...They don’t’work because this “spray and pray” approach to sales outreach is reaching them at the wrong time in their journey. Even after someone fills out a form on your site or engages with you on LinkedIn, it doesn’t...

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Article

Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 24, 2023

...fact that you don’t’assume the hiring costs when you’re not doing the hiring and the prospect of working with an outside expert becomes even more appealing. Inherit Technology and Benefit From Proven Processes With an External Marketing Partner There...

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Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article written by Melora Werlwas on October 21, 2022

...groupings — of your segments. It’s like sorting Legos. You don’t’have to sort your Legos. But if you want to build something on purpose later, you’re going to be really disappointed you didn’t. With your Legos in disarray, it will...

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