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Webinar

Business Development

Transform Industry Challenges Into Your Competitive Edge: A Two-Part Webinar Series

hosted by Mark O’Brien on October 16, 2024

You’ve weathered storms before. You’ve adapted to new technologies, market shifts, and client demands. But the challenges your agency faces now are different. And you’re not alone. Join Newfangled CEO Mark O’Brien for a candid two-part webinar series that speaks...

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Article

Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...been told that there are parts of that message that weren’t fully understood. So let’s take a more nuanced approach. https://vimeo.com/1010693179 Newfangled’s Experience During the SEO Golden Age First of all, some brief context: Newfangled has been involved in marketing...

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Article

Content Strategy

How Do You Create a More Effective Case Study? Think Outside the Box

an Article published on March 6, 2024

...Usually, it’s a positioning page — like your website’s home page or a service page — that provides a deeper look into the how and why of your business.  Prospects read case studies when they are already 3-5 pages into...

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Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article published on August 15, 2024

...gives you bandwidth you desperately need to create more strategies, smarter, and in less time.  Our Content Tool for Editors  Our tool doesn’t hallucinate the way other AI tools do, so editors don’t’need to cut entirely made up sections...

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Article

Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2024

...Protect your expert stance at all costs by making sure your emails do three things: Acknowledge what your lead did. You don’t’need to summarize every single page they visited, but if they converted on your latest eBook or white...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t’care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

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Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...groupings — of your segments. It’s like sorting Legos. You don’t’have to sort your Legos. But if you want to build something on purpose later, you’re going to be really disappointed you didn’t. With your Legos in disarray, it will...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...if you will, for when we ideate content with clients. Each idea must aim to possess these three traits: novelty, specificity, and profundity. Topics that don’t’meet these standards are thrown out.  We know that if you start from that...

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Article

The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...channels. But take a beat. You don’t’just want eyeballs on an article. You want qualified leads who will take deeper action. And to do that you need to consider not just the buyer persona who needs to read it,...

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Article

Business Development

Applying Dollar-Cost Averaging to Your Marketing Strategy

an Article written by Mark O'Brien on August 29, 2024

...index fund each month. You don’t’need a broker to get started and many investment firms have them. It costs next to nothing in transaction or management fees, whereas if you wanted to pay a financial advisor, you’d pay a...

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