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Content Strategy

How Do You Create a More Effective Case Study? Think Outside the Box

an Article published on March 6, 2024

...Usually, it’s a positioning page — like your website’s home page or a service page — that provides a deeper look into the how and why of your business.  Prospects read case studies when they are already 3-5 pages into...

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Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...it are significantly lower because fewer and fewer people are scrolling, and I don’t’think that trend’s going to change. I think it’s only going one direction, which is why SEO is not something that you should expect to get...

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Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2024

...Protect your expert stance at all costs by making sure your emails do three things: Acknowledge what your lead did. You don’t’need to summarize every single page they visited, but if they converted on your latest eBook or white...

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Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...groupings — of your segments. It’s like sorting Legos. You don’t’have to sort your Legos. But if you want to build something on purpose later, you’re going to be really disappointed you didn’t. With your Legos in disarray, it will...

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Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t’care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

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Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...if you will, for when we ideate content with clients. Each idea must aim to possess these three traits: novelty, specificity, and profundity. Topics that don’t’meet these standards are thrown out.  We know that if you start from that...

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The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...channels. But take a beat. You don’t’just want eyeballs on an article. You want qualified leads who will take deeper action. And to do that you need to consider not just the buyer persona who needs to read it,...

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Business Development

Applying Dollar-Cost Averaging to Your Marketing Strategy

an Article written by Mark O'Brien on August 29, 2024

...index fund each month. You don’t’need a broker to get started and many investment firms have them. It costs next to nothing in transaction or management fees, whereas if you wanted to pay a financial advisor, you’d pay a...

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Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article published on August 15, 2024

...it will fit into their workflows. Will it replace me or my teammates? I don’t’think so.  As a writer, it’s changed the shape of my job. It’s changed my workflow. That’s inevitable, regardless of AI. Jobs, processes…they change over...

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Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

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