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Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t’care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

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Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 16, 2024

...fact that you don’t’assume the hiring costs when you’re not doing the hiring and the prospect of working with an outside expert becomes even more appealing. Inherit Technology and Benefit From Proven Processes With an External Marketing Partner There...

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Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...groupings — of your segments. It’s like sorting Legos. You don’t’have to sort your Legos. But if you want to build something on purpose later, you’re going to be really disappointed you didn’t. With your Legos in disarray, it will...

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Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...if you will, for when we ideate content with clients. Each idea must aim to possess these three traits: novelty, specificity, and profundity. Topics that don’t’meet these standards are thrown out.  We know that if you start from that...

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Article

The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...channels. But take a beat. You don’t’just want eyeballs on an article. You want qualified leads who will take deeper action. And to do that you need to consider not just the buyer persona who needs to read it,...

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Business Development

Applying Dollar-Cost Averaging to Your Marketing Strategy

an Article written by Mark O'Brien on August 29, 2024

...index fund each month. You don’t’need a broker to get started and many investment firms have them. It costs next to nothing in transaction or management fees, whereas if you wanted to pay a financial advisor, you’d pay a...

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Article

Content Strategy

Want Better-Fit Leads From Your Marketing? Start With Your Content Topic Selection

an Article published on February 6, 2024

...“know” your audience, we don’t’just mean identifying a group (i.e., CEOs or CMOs). We mean dig in. Understand their issues, questions, challenges, and day-to-day realities.  At Newfangled, before brainstorming a word of content, we create audience personas for clients’ prospects....

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Content Strategy

Can AI Content Be Extraordinary?

an Article written by Mark O'Brien on August 15, 2024

...creation altogether. There’s that nagging voice in your head saying your agency will be left behind if you don’t’figure this out. Don’t’give up just yet. AI might not be the magic wand you were promised, but it’s not...

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Article

Paid Media

Are LinkedIn Ads Worth the Price?

an Article published on May 3, 2024

...for your content. LinkedIn users are highly engaged in professional and personal development, making it a useful platform for you to market thought leadership and build brand equity. And since there’s nothing that compares, you might decide you can’t afford...

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Page

Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

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