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Is Twitter a Trap? or are We Simply Still in Progress?

an Article written by Christopher Butler on April 20, 2009

...love many of his ideas, but I don’t’find this particular one very productive. Of course, I realize that he is being quite sarcastic here, but even so, the last thing we need is another way to emphasize class distinctions....

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I Can't Keep Up! Why It's OK to Let Some Stuff Pass You By

an Article written by Christopher Butler on April 21, 2009

...and “I don’t’have the time.” Not only can I understand and appreciate those responses, but I also think they’re totally reasonable. After all, we’re talking about adopting new behaviors in light of new methods of communication and technology, in...

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Which social network presents the most real value to your company?

an Article written by Christopher Butler on May 4, 2009

...the Product category, 50% said they don’t’use any social networks, while the other 50% chose Twitter as well. Only the Creative and Sales categories chose Twitter. This, in addition with the dominance of LinkedIn among respondents aged 55 or...

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Making Analytics Work For You

an Article published on March 1, 2011

Google analytics is a very powerful tool.  But it can also seem overwhelming.  There are endless reports and metrics to look at and you probably don’t’have the time in your already busy day to review it all.  Luckily, there...

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Call your clients

an Article published on April 12, 2011

...insignificant that could be communicated easily by email. If you don’t’create space and time for a relationship to occur, then it won’t. This rule isn’t a complicated one, but there is no exception to it. As a project manager...

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Prospect Experience Design

The Four Things the Best Agency Home Pages Do

an Article written by Christopher Butler on August 23, 2016

...and if your creative choices don’t’compromise that in any way, then you can be as creative as you like. The sky’s the limit! The key is in keeping the business purpose of the home page in proper balance with...

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The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...is likely to come up until I got closer to forty. I was 27. Doesn’t that just sound like bad advice to you? Don’t’worry, nothing really serious is likely to come up for a long time. So is the...

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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on August 5, 2011

I was away last week and yet the internet kept sending me stuff! Don’t’worry, I took care of the filtering for you and have collected only the good, essential stuff right here in this post. As usual, I’ve got...

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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on July 22, 2011

...war on Nonsense. Like we’ve been saying for a long time now, robots don’t’read, people do, so, duh, write for people. You think the web is big? Just wait. Cisco predicts 50 Billion Things on the Internet by 2020....

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Prospect Experience Design

How Should We Contain the Cloud? (or, Post-Desk Content)

an Article written by Christopher Butler on July 15, 2011

...Think about it: What do our digital files—our MP3s, MPEGs, ePubs, etc.—actually look like? I don’t’think we see them for what they truly are, a matrix of cascading ones and zeros. I think we probably just picture the latest...

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