Search Newfangled

Article

Prospect Experience Design

2013 Year-End Design Resource Review

an Article published on December 20, 2013

...use the occasional drop shadow or background texture. Subtle Patterns is a great resource for seamless textures that don’t’scream, “Hey! Look at me! I’m a background texture!” Each file is provided as a PNG in 1x and 2x resolution...

Read Now About

Article

What Are You Listening To?

an Article written by Christopher Butler on July 22, 2009

...and would love to know what people in my network are listening to; I bet there’s some great stuff out there that I don’t’know about. To break the ice, I thought I’d try putting out a list of audiocasts...

Read Now About

Article

Prospect Experience Design

Emusic makes Scheduled Downtime a little more Courteous

an Article published on July 9, 2009

...much less likely to become annoyed at a service I pay for if I don’t’have to continually check on it throughout the day, only to find they’re STILL unavailable. It’s like the equivalent to the beeper device restaurants give...

Read Now About

Article

Managing Your Firm's Content Strategy

an Article written by Mark O’Brien on June 26, 2012

...website an invaluable marketing asset. If you cannot take on more than one platform, don’t’sweat it, but I strongly suggest that you do commit at least to one, and stick with it. This post is an excerpt from my...

Read Now About

Article

FYI, Blogging is Not Dead

an Article written by Christopher Butler on September 7, 2011

...this blog. I don’t’remember by whom, but I know it was referred to me by another blogger I read regularly. That person linked to Giovanni’s post on a childhood favorite of mine—a book that truly shaped my idea for...

Read Now About

Article

Prospect Experience Design

The Four Essential Elements of an Agency's Service Landing Page

an Article written by Christopher Butler on August 25, 2016

...ready to go, don’t’block their way. Make it clear that they can “get started” or “request a meeting” at any point along the way in your purposeful user flow. That is the purpose of the service landing page —...

Read Now About

Article

Content Strategy

E-Newsletter Formatting Problems

an Article published on May 19, 2009

...to a newsletter webpage on your site. If you make a PDF copy of your newsletter, don’t’attach it directly to the newsletter email. Instead, upload the PDF on your site & include a link in the newsletter content. “The...

Read Now About

Article

Quick Content Idea: The Transcript

an Article written by Christopher Butler on November 2, 2010

This month’s newsletter is all about content. Big surprise, right? We write and talk about content constantly. Of course, the most common objection I hear to our content advice is that people just don’t’have the time to create the...

Read Now About

Article

Prospect Experience Design

Creative Questionnaire: Luke Wroblewski

an Article published on April 7, 2009

...complete a task, the relationships between information, or the hierarchy between interface elements. So clearly visual organization is a key component for successful interface designs. Unfortunately, the bulk of discussions about the effectiveness of Web design don’t’focus on visual...

Read Now About

Article

What Do You Mean by SEO?

an Article written by Christopher Butler on January 5, 2011

...SEO philosophy since the beginning. We don’t’sell SEO services. Doing so would contradict almost everything that we’ve built our business upon, not least of which is the idea that a good website is one that is under your control....

Read Now About