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Brainstorming Techniques for Content Topic Ideation

an Article published on June 13, 2017
...don’t’normally contribute. This is essential because successful brainstorming relies on a room full of writers who are comfortable brainstorming and vetting topics. Additionally, it might give a different spin to the original intent of the topic, ultimately producing a...
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Getting Started with Account Based Marketing

an Article published on November 8, 2019
...you identified internally in the same ways they do. Your targeted list should also be sent pieces of thought leadership for free, which is to say don’t’send emails promoting gated assets like white papers and webinars — at least...
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CRM

Gaining and Sustaining Salesforce User Buy-in

an Article published on January 23, 2017
...track all their sales activity in one dynamic system that syncs with their calendar. Use stories to communicate a purpose that is meaningful to those you’re trying to convince. Don’t’just tell people why they should want to use Salesforce;...
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Content Strategy

Getting Team Buy-In for Your Content Marketing

an Article published on November 23, 2016
...Our own content plan aims for each team member to work approximately eight hours a month (roughly one business day), assuming a five-person writing team. While having too many writers can be a logistical nightmare, you also don’t’want two...
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My Love-Hate Relationship with Email

an Article published on December 10, 2009
...bothering to reset the bone. The issue, and he touches on this with his reply-to-all example (“Are you super sure you want do to that? Hint: you probably don’t’”), is to create a sense of decorum and self-awarenesswhen sending an...
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