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Prospect Experience Design

Cool HTML5 Design Features

an Article published on July 8, 2010

...get into the technical aspects of HTML5 (mostly because I don’t’have a real firm grasp of them) other than to say it is less complicated and more flexible than HTML4. My interest in HTML5 is the design possibilities that...

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Email Marketing

The Importance of A/B Testing your Marketing Emails

an Article published on October 28, 2019

...statistically significant results, it’s important not to lose motivation if some of your tests don’t’return statistically significant results right away. Keep testing, keep learning, and you’ll uncover some actionable insights to help you reach your audience in new ways....

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Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on May 27, 2011

...his ChangeOrder blog, wrote a good piece answering a question I know we’ve all asked: When Should I Decline Client Work?. Adam Silver wrote a thoughtful post for Frog’s DesignMind blog (which you should subscribe to if you don’t’already)...

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The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...is likely to come up until I got closer to forty. I was 27. Doesn’t that just sound like bad advice to you? Don’t’worry, nothing really serious is likely to come up for a long time. So is the...

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At 10 Years, a Thanksgiving

an Article written by Mark O’Brien on June 15, 2010

...considered doing anything other than working for Newfangled. The over-active human mind seems to enjoy leading us into battles we don’t’necessarily want to fight–pulling us away from wonderful jobs and more–but I have had no such distraction since the...

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VIDEO: Chris Butler on Making Sense of the Data at 2011 HOW Interactive Design Conference

an Article written by Christopher Butler on December 5, 2011

Back in November, I presented at the HOW Interactive Design Conference. Here’s the video of my session, “Making Sense of the Data.” The slides don’t’look amazing on the video, but you can see them in all their full glory,...

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Content Strategy

Why You Should Optimize Your Site for Retina Displays

an Article published on December 10, 2012

...TV spots showing off the Retina display with amazingly sharp, life-like screen images. And you may be thinking, “Yeah, that’s great. But I don’t’even use a Mac so what does this have to do with me?” Glad you asked....

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Update on Adding Your Name and Image to Google Search Results

an Article published on January 15, 2013

...letting the big search engines know that you’re reliable and authoritative.  It can take a while for these efforts to work, and you shouldn’t abandon any SEO efforts after a short period, even if you don’t’see results quickly.  ...

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Managing Your Firm's Content Strategy

an Article written by Mark O’Brien on June 26, 2012

...website an invaluable marketing asset. If you cannot take on more than one platform, don’t’sweat it, but I strongly suggest that you do commit at least to one, and stick with it. This post is an excerpt from my...

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Prospect Experience Design

Content Styling Tips: Text Links

an Article published on May 11, 2012

...scan web pages the same way they scan newspapers and magazines; looking for content that is interesting or useful to them (I’m sure you’re as shocked as I am to learn that your readers don’t’savor every single word as...

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