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Which social network presents the most real value to your company?

an Article written by Christopher Butler on May 4, 2009

...the Product category, 50% said they don’t’use any social networks, while the other 50% chose Twitter as well. Only the Creative and Sales categories chose Twitter. This, in addition with the dominance of LinkedIn among respondents aged 55 or...

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Quick Content Idea: The Transcript

an Article written by Christopher Butler on November 2, 2010

This month’s newsletter is all about content. Big surprise, right? We write and talk about content constantly. Of course, the most common objection I hear to our content advice is that people just don’t’have the time to create the...

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Is Twitter a Trap? or are We Simply Still in Progress?

an Article written by Christopher Butler on April 20, 2009

...love many of his ideas, but I don’t’find this particular one very productive. Of course, I realize that he is being quite sarcastic here, but even so, the last thing we need is another way to emphasize class distinctions....

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Prospect Experience Design

Emusic makes Scheduled Downtime a little more Courteous

an Article published on July 9, 2009

...much less likely to become annoyed at a service I pay for if I don’t’have to continually check on it throughout the day, only to find they’re STILL unavailable. It’s like the equivalent to the beeper device restaurants give...

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Protect the Future!

an Article written by Christopher Butler on April 16, 2009

In some recent posts, I’ve been exploring the idea that the aggregate of our decisions regarding technology and how we use it could create a scenario that is, in the long run, one we don’t’want. (See Your Profile is...

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My Mixbook for 2010

an Article written by Christopher Butler on November 12, 2010

...I could send far more copies out, but you don’t’necessarily need the actual book to enjoy the material. If you want to read the content of the book too, here’s the table of contents: Our Digital Crisis One Small...

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Prospect Experience Design

Avoid design application issues with an overlay

an Article written by Dave Mello on April 9, 2009

...using a methodical approach to the application. I have found, however, that often when I think a site is “perfect” there are actually a lot of elements that don’t’quite line up with what the designer had in mind. One...

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What is Our Tribe About?

an Article written by Christopher Butler on February 5, 2009

...Development for Advertising Agencies group on LinkedIn. We believe that our best shot at gaining influence and succeeding as a business is by actively sharing and educating the people whom we most want to work with. We really don’t’need...

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What Do You Mean by SEO?

an Article written by Christopher Butler on January 5, 2011

...SEO philosophy since the beginning. We don’t’sell SEO services. Doing so would contradict almost everything that we’ve built our business upon, not least of which is the idea that a good website is one that is under your control....

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Making Analytics Work For You

an Article published on March 1, 2011

Google analytics is a very powerful tool.  But it can also seem overwhelming.  There are endless reports and metrics to look at and you probably don’t’have the time in your already busy day to review it all.  Luckily, there...

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