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Prospect Experience Design

Parallax Websites, the Right(ish) Way

an Article written by Dave Mello on December 10, 2013

...(sort of) works. However you go about it, the basic principles are the same, as illustrated in this simple demo. The demo works in HTML5-compatible browsers only — see my notes below for more details on that. https://www.newfangled.com/parallax_test/index.php Note that,...

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Article

Content Strategy

How the Buying Cycle Will Inform Your Content Marketing Strategy

an Article written by Lauren O'Brien on May 20, 2019

...your prospects. When your content is thoughtfully framed for these buying stages, readers feel more understood and less marketed to, and your firm builds credibility and trust faster. Interested in learning more about Newfangled’s content marketing services? Learn more here...

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Paid Media

You Have to Get Out There

an Article written by Mark O’Brien on February 28, 2020

...a great deal over these past 12 years of being on the road so often. That’s a fact. If I, and others at various times, hadn’t done this to the degree we have, Newfangled would probably look a lot like...

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Article

Prospect Experience Design

Calls to Action and Usability: How to Make CTAs That Work

an Article published on February 19, 2014

...leave the site. At Newfangled, we talk a lot about having strong calls to action on your site. We talk about them enough that we have to use an acronym to save ourselves voice strain: CTAs. In fact, we believe...

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Article

It's Just a Link

an Article written by Dave Mello on April 21, 2014

Years ago, we had a running joke at Newfangled that some bit of functionality was just a link. The punchline was that something which was assumed to be simple, perhaps linking off-site, was in fact indicative of some unforeseen and...

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Article

Setting up a Workflow Rule in Salesforce

an Article published on July 24, 2013

...update a field. In this blog post, I’ll walk through setting up a workflow rule, using one of Newfangled’s rules as an example. As you may know from recent blog posts by Chris Creech, we’ve implemented a marketing automation platform...

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Event

The Bureau of Digital Presents: Building a Better Content Marketing Strategy

an Event published on May 20, 2021

The Bureau of Digital (BOD) is hosting a workshop on June 10, led by Newfangled’s very own, Lauren McGaha. In this workshop, Lauren McGaha will teach you how to uncover your firm’s most compelling point of view and elevate it...

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Article

Content Strategy

Your “Secret Sauce” Is Your Firm’s Best Selling Point — Give It Away For Free

an Article written by John Nugent on September 22, 2021

...Newfangled Content Coaching team, we found that exactly zero have given “too much” away.  A few clients have mentioned that unsavory competitors took their content and published it on their sites, resulting in no observable adverse sales results.  Trust that...

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Article

Email Marketing

How Apple’s Email Privacy Update Could Alter Your Marketing Strategy

an Article written by Justin Henning on October 13, 2021

...email accounts (@gmail.com, @yahoo.com, @icloud.com, etc). If most of your qualified leads come from company email addresses (such as @newfangled.com), you could require a non-free email address to be provided in order for the form to complete and submit. There...

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Article

Prospect Experience Design

The Design Method

an Article written by Christopher Butler on May 1, 2014

...doing things here at Newfangled, or advising clients, or writing or speaking out there in the world, this balancing act was always in the forefront of my mind. Just before the Fall — toward the end of August, in fact...

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