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Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...been told that there are parts of that message that weren’t fully understood. So let’s take a more nuanced approach. https://vimeo.com/1010693179 Newfangled’s Experience During the SEO Golden Age First of all, some brief context: Newfangled has been involved in marketing...

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Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...Newfangled knows we emphasize this, and we’re not the only ones. Carl Smith from the Bureau of Digital recently surveyed about 700 agencies and found that firms doing best in these difficult times are those who are sharply positioned and...

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Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...know from the very beginning that what you’re writing about has what it takes to break through the monotonous sea of sameness and connect with your prospects.  Novel, Specific, Profound: How Do They Work?  Newfangled has our own “litmus test,”...

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Page

Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Next Does each page of your site have a detailed positioning statement? Do...

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Webinar

Business Development

What's New — And What's Next — With Magnolia

hosted by Lauren O’Brien on January 30, 2025

...planner for agencies, which has evolved significantly since its October launch, thanks to great feedback from agency teams. Join us for a fresh look at what’s new and what’s next, just for our valued Newfangled audience. On Thursday, January 30...

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Article

Business Development

Applying Dollar-Cost Averaging to Your Marketing Strategy

an Article written by Mark O'Brien on August 29, 2024

...anytime is a good time to start investing — and the same applies here. Today’s the best day to begin dollar-cost averaging your marketing. Want more good stuff like this? Connect with Newfangled on LinkedIn or subscribe to our newsletter....

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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...Mark O’Brien: Yeah, exactly. Chris Butler: And what we’ve learned. Mark O’Brien: Great. Chris Butler: Hope to see you back then. Mark O’Brien: Happy New Year everybody. Lauren Siler: Happy New Year. Chris Butler: All right. Happy New Year guys....

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Podcast

Our Experience is Our Data

a Podcast hosted by Christopher Butler and Mark O'Brien on March 1, 2018

...they are saying it… Mark: Oh they state it, yeah. Chris: Because as we seen time again, and maybe this is actually another one. Mark: (Laugh) Chris: Stated positioning is one thing, the message is another. Mark: Mm-hmm (affirmative). Chris:...

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Podcast

Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...eyes. Chris Butler: I’ve never seen that when I give a talk. Mark O’Brien: Really? Chris Butler: I’m kidding. Mark O’Brien: Maybe you’re just not looking. Chris Butler: People are applauding the whole time. Mark O’Brien: Oh, the whole time?...

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Podcast

Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

...“Well wait a minute; we’re building this site that in theory, every other page is a more likely home page than the home page?” And I say, “That’s absolutely right.” Mark O’Brien: Yeah we try to burn into them to...

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