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Business Development

How Newfangled’s Proprietary Software Helps Drive New Business

an Article written by John Nugent on September 25, 2023

...the ads they clicked, the pages they’ve interacted with, the assets they’ve downloaded, and in what order all that engagement took place.  Newfangled’s clients use the Insight Engine in conjunction with guidance from our team of consultants. Here are three...

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Content Upgrades Offer the Proof Point Most Marketing Strategies Lack

an Article published on May 27, 2022

...an effective content upgrade with Newfangled is approximately 30 minutes for an interview, give or take some internal prep time, and a little more time for design (if you’re not on our content design service).  For the cost of (at...

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Leadership Coaching for  Growth-Minded Business Owners and Decision Makers

a Page published on December 12, 2022

...Business Leader Too many professional coaching services focus solely on talks with the CEO. Simplified Growth involves your entire executive team. This is professional leadership coaching. It must involve all of your leaders to truly take root within your organization. ...

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Article

Paid Media

Why Both Lead Gen & Website Conversion Campaigns Are Necessary for a Healthy Pipeline

an Article written by Alison Wondoloski on January 19, 2023

...needed. Determine the Right Campaign for the Type of Leads You Need  At Newfangled, we leverage LinkedIn for paid media campaigns, whether they’re lead generation or website conversion efforts. For B2B firms, we have found that this platform produces the...

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Content Strategy

Want Better-Fit Leads From Your Marketing? Start With Your Content Topic Selection

an Article written by Erin Curtis-Dierks on October 3, 2022

...must first know who they are. Without identifying your target personas, you end up writing for yourself and risk missing the mark. Know who you are writing for before figuring out what you will write about. And when we say...

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Business Development

Proactively Engage Your Leads — Or You’ll Leave Business on the Table

an Article written by John Nugent on March 28, 2023

...have the right revenue?  Once you’ve completed this qualification process, you need to determine what kind of MQL you’re looking at. “Early Stage” MQLs Some of the people you mark as MQLs will simply be looking to you as an...

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Content Strategy

Either Hire an Outside Marketing Team or Hire In-House, Right? Not Exactly.

an Article written by John Nugent on February 24, 2023

...full-service partner. When clients return to Newfangled after attempting to bring marketing in-house, it’s often because they can’t build and sustain the necessary infrastructure to keep every marketing task running smoothly. A good external partner already has sophisticated marketing infrastructure...

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Content Strategy

The Right (and Wrong) Ways to Produce Content for Lead Generation

an Article written by Maria Prince, Mary Beth Guttman and Rachel Pease on October 3, 2022

...like most firms, you and your colleagues have the knowledge necessary for great content. It’s finding time to produce it regularly and weave it into a larger content marketing machine that proves difficult.  Let Newfangled do that part for you....

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The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on May 15, 2023

...we’re going with all of this. The hierarchy of effects model has been applied to countless marketing funnels. But while the terminology may vary, the thinking behind it remains consistent. At Newfangled, we use the following terms to describe the...

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Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article written by Melora Werlwas on October 21, 2022

...the core of everything we do at Newfangled. We start everything with persona work to define the broadest groups of people we want to target. Then we segment further based on additional data points — or digital clues — we discover...

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