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Prospect Experience Design

The Art of Letterpress

an Article published on February 18, 2010

...letterforms to create a printed page.  There are still a few letterpress-age terms that survive today such as kerning, leading, uppercase and lowercase. While I appreciate the convenience and speed of digital typesetting, I think it’s important to appreciate the...

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The Two Things about Website Measurement

an Article written by Christopher Butler on June 14, 2011

...should be qualified by another one: How many visits did your website get this week? But, how many of them converted? How many views did this page on your website get today? But, how many of them bounced? You see,...

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Found Quotes

an Article written by Christopher Butler on August 11, 2011

...page slide show: tsunami, tornado, calving iceberg. We might try on the big picture for a moment, imagining the terms of physical existence as they were a hundred years ago for the average person, and comparing these with the present....

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Prospect Experience Design

Clean Up on Aisle 7

an Article published on October 15, 2013

...or the icons, but those aren’t what really got my enthusiasm down.   It was that for every usability step forward (Control Center – finally, thank you!), there are big steps backward (scrolling down the page in Safari sometimes triggers...

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Prospect Experience Design

Creative Questionnaire: Luke Wroblewski

an Article published on April 7, 2009

...of projects. We recently released a brand new Yahoo! toolbar, some new enhancements to My Yahoo!, began testing a new Yahoo! front page, and the list goes on. First step in my design process: Understand the factors that will influence...

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The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

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Email Marketing

Increasing Email Deliverability

an Article published on October 1, 2013

...the added step. Whenever you have individuals opting into your list, you should give clear instructions on adding your email address to their address book, both on the sign-up page and in your first welcome/confirmation email.  If your email address...

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Creating CRM Efficiencies for Imprivata.com

an Article published on March 10, 2011

...content creation than managing its crm integration. Before the rebuild Prior to the rebuild, the client generated unique registration forms for every premium asset, then embedded those forms in an open HTML area of the resource details page. Once a...

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Is it Time to Rebuild Your Website?

an Article written by Christopher Butler on November 30, 2010

...You’ve been writing multi-page monthly newsletters since you launched. If your site is a few years old, that kind of activity is likely expanding your database exponentially. That kind of growth is great, but if your site was built (at...

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Prospect Experience Design

Screencast: How to Measure Keyword Performance with Google Analytics

an Article published on March 9, 2010

...pay attention to: visits and bounce rate The relationship between customer intent, page purpose, and website purpose – and how you can use it to lower your bounce rate A side-by-side comparison of different keywords and an analysis of their...

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