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Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...

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My Love-Hate Relationship with Email

an Article published on December 10, 2009

...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...

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Content Strategy

How to Activate Your Positioning in Your Content

an Article published on September 10, 2020

...right. 2. Make sure everyone’s on the same page internally. If you’ve confirmed that your positioning is, in fact, what it should be, the next step is to make sure your entire team understands and commits to it, too. We’re...

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Cloud Computing and Privacy

an Article written by Christopher Butler on April 8, 2009

...makes a good point there. We chose to start sharing our data by using email services, but it wasn’t until advertisements started showing up on the right of our Gmail page that were related to the content of our emails...

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A Practical Guide for Producing a Webinar

an Article published on June 21, 2019

...While you should get the recording and its transcript up to your site as quickly as possible, it’s also worth taking the time to update your webinar’s pre-gate abstract (the indexable copy on your registration page that led to your...

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A Year of Ideas

an Article written by Christopher Butler on November 12, 2009

Is it preferable to read long format content on a screen or on the printed page? This is a question that I think we’re going to be wrestling with as a culture for some time to come. In the meantime...

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Email Marketing

Increasing Email Deliverability

an Article published on October 1, 2013

...the added step. Whenever you have individuals opting into your list, you should give clear instructions on adding your email address to their address book, both on the sign-up page and in your first welcome/confirmation email.  If your email address...

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Article

The Google Chrome Comic

an Article published on September 19, 2008

...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...

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Browser of the Future?

an Article published on August 8, 2008

...for the correct action item. What I found more far more intriguing (and executable) is the dummy NYT sports page used in the first video. It was designed by Andy Rutledge from Unit Interactive and contains some great UI concepts....

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Article

Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

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