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Week 746

an Article written by Christopher Butler on March 14, 2010

...Mike) to check in on progress. Things are looking good! Then Mark and I headed out to have lunch with Eric for our weekly management meeting. Tuesday‘s highlight was a video conference I attended with our entire development team (Nolan,...

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Podcast

Content Strategy

Marketing is Easier Because We Know Our Audience

a Podcast hosted by Mark O'Brien on November 2, 2020

...who our audience is — we know who we’re talking to…Specialization allows us to speak to exactly what’s happening with our prospects at their business-level.” In this episode, Mark speaks with Diana Fryc, Partner and Chief Sales & Marketing Officer...

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Article

Content Strategy

Writing About Your Firm's Culture May Sabotage Your Marketing Efforts

an Article published on July 13, 2020

...as You Think It Is Agency culture has evolved from the glory days of Madison Avenue to borrowing workplace trends from Silicon Valley. Whether you’ve unknowingly modeled your firm after Don Draper or Mark Zuckerberg, your firm’s culture may not...

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Article

Recognizing the Complexity and Value of Transferring Information

an Article written by Christopher Butler on November 11, 2009

...Globe sank below the 400K mark, which is why it does not appear on the chart). However, the Wall Street Journal appears to be enjoying a healthier reality than the others. Because of the overall decline in circulation, though, advertising...

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Article

CRM

Decoding the Salesforce Database: Frequently Asked Questions

an Article published on November 8, 2016

...add a custom field to the Opportunity object called Reason Lost, which we want sales to fill in when they mark an Opportunity as Closed Lost. What type of data should it store? Information about why we lost the Opportunity....

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Article

A List of Useful Web Development Blogs

an Article published on October 22, 2009

...Web using CSS. diveintomark.org: Mark Pilgrim is an extremely funny and talented writer — his book, Dive Into Python, has been considered the best way to learn Python for several years. He is involved in WHATWG, the group that shapes...

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Event

4A's Webinar

an Event written by Mark O’Brien on October 23, 2015

On Tuesday, October 20th, Mark O’Brien presented a webinar for the 4A’s on the core benchmarks of the successful agency website. The American Association of Advertising Agencies is one of the largest and most prestigious agency associations in North America,...

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Article

New Content for New Formats

an Article published on December 9, 2008

...on Twitter or following a recipe from a Mark Bittman video played on a refrigerator that automatically senses what ingredients are missing and texts an order to the grocery store (it will soon exist!). Then they should think about what...

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Article

The Non-Written Disciplines of Writing: Planning and Research

an Article written by Christopher Butler on September 30, 2010

...and enjoy getting in before things get busy and using some of that time to write. But I also will regularly spend some evening time writing, too. With two adorable children, Mark doesn’t have the same early-morning or evening flexibility...

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Article

Self Evaluation: Response to Bakers Common Struggles in Firms, Measuring Profitability

an Article published on November 11, 2008

Second Struggle The second thing that principals struggle with is proper systems to be profitable. Once again, I can relate. While weve been consistently profitable for quite a few years now, we know weve been missing the mark with hitting...

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