Search Newfangled

Article

Content Strategy

Is SEO Dead?

an Article written by Mark O'Brien on January 6, 2025

...their rules for the past 25 years. And SEO, for the majority of our existence, has been the cornerstone of our lead development and our client’s lead development. SEO is something we’ve taken very seriously, and still do. It used...

Read Now About

Webinar

Business Development

What's New — And What's Next — With Magnolia

hosted by Lauren O’Brien on January 30, 2025

...at 12 p.m. EST Lauren O’Brien and John Nugent will show you what’s possible with Magnolia. Find out how agency-specific frameworks make Magnolia a truly standout tool. Learn how agencies are using Magnolia to step into the future of strategic...

Access Now About

Article

Content Strategy

I’m a Human Writer. Here’s How AI Fits Into My Job. 

an Article published on August 15, 2024

...when a sentence is too long to please the SEO bots, even if it is technically correct.  You know when and how to add internal and external links to further boost SEO and provide a solid user experience for folks...

Read Now About

Page

Test Calc

a Page published on February 13, 2025

Lead Calculator (multipage) Step 1 of 6 16% How many unique visitors visit your website each weekday? How many targeted prospects are currently on your email list? Does each page of your site have a detailed positioning statement? Do you...

Read Now About

Article

Business Development

The Two Most Important Factors for Effective Marketing

an Article written by Mark O'Brien on September 10, 2024

...We don’t care so much about click throughs, open rates, page views, gross metrics or that kind of thing. Instead, we measure everything based on exact individuals engaging with you — by name, face, and email. As soon as we go...

Read Now About

Article

Email Marketing

Turn Prospects Into Clients With List Segmentation and Lead Scoring

an Article published on April 11, 2024

...page* Viewing case studies* Content downloads *The website pages that you apply value to will vary based on your business. Visits to positioning pages and case studies typically indicate “high intent” for doing business, so that’s why we recommend starting...

Read Now About

Article

Content Strategy

Give Your Content Marketing a Fighting Chance: Make it Novel, Specific, and Profound

an Article published on November 11, 2024

...waste as there are currently 179,000,000 search results on Google for this phrase and results on the first page all have similarly worded titles. (results from January 27th, 2022) Competing with that would be difficult, to say the least. But...

Read Now About

Article

How To Do SEO

an Article published on February 29, 2008

...page title, so I’m making the editorial decision to truncate it for the visible page title. I’ll use “Determining Web Page Keywords” instead. Our CMS is designed to always uses “H1” tags for these visible page titles. If you’re hard...

Read Now About

Podcast

Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...particular page we have on our website called About You. Most of the people that I’ve worked with see that, they see that page right away, and they don’t have a page like that on their site, and they usually...

Listen Now About

Article

Prospect Experience Design

If Your Home Page Isn't Doing This, It's Broken

an Article written by Christopher Butler on September 11, 2020

...content, typically directed there by a list of “related articles,” or they will click the logo and navigate to the home page. If they do visit another article page, they will typically navigate from there to the home page. That...

Read Now About