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Why Did One Campaign Do Better Than Another?

an Article written by Christopher Butler on October 20, 2009

...with Less” compares to the others in the months to come. If It’s All About Conversions… However, if I evaluate success in terms of value added to Newfangled, particularly which articles generated further interest in our material, then I might...

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Content Strategy

Your content isn't just an asset, it's an employee.

an Article written by Christopher Butler on May 24, 2016

...subject that many more people than are likely to hire us are curious about. But still, almost 60,000 people have given Newfangled an average of 3 and a half minutes of their time, and almost 20% of them (~12,000) have...

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I Love Typography

an Article published on February 18, 2008

Before I arrived at Newfangled, I spent 10 years as a print designer. While I enjoy the instant gratification of WYSIWYG that the world of pixels affords me, I miss specifying and setting type. I was even fortunate enough to...

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Print Design Does Not Equal Web Design

an Article published on March 21, 2008

I spent 10 years as a print designer before coming to Newfangled. I knew almost nothing about how to design for the web when I arrived but, over the past eight years, Ive picked up a few things and I...

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Prospect Experience Design

Award Winning

an Article published on April 27, 2010

I recently received a direct-mail announcement for a website competition. The multi-panel fold out highlighted seven benefits of winning one of the coveted awards: a handsome plaque, a spot on the winners page of the organization’s website, mention in a...

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How to create a link in html

an Article published on April 20, 2009

To create a link within your website This is the code you need if you are trying to link to a page that is on your site. <a href=”page2.html”>This is a link</a> Example: This is a link to “newfangled_employee_blogs” Linking...

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Promoting Your Website Content

an Article published on July 14, 2011

...our content through social media is not going to work for everyone, and what others do probably won’t work for us. But, I will use Newfangled as an example. Whenever we send a newsletter or post a new blog post,...

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Measuring "Busyness"

an Article written by Christopher Butler on November 18, 2009

...Gmail account and… count them one by one. Actually, I ended up counting them 50 by 50, since that’s the page limit in Gmail’s search results (see image at left). Needless to say, it took a while, but I did...

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Prospect Experience Design

Ten Things You Should *Definitely* Know About Ecommerce

an Article written by Christopher Butler on August 30, 2011

...In other words, outside of a wholesale situation or something similar, it’s probably a bad idea.   <— Author Note: Ok, so I lied. There are more than ten things here. Hey, this stuff’s complicated! —>   11. Can products...

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Prospect Experience Design

2010: The Year of Better Web Fonts

an Article published on December 1, 2009

...web-safe fonts in my projects. Newfangled has implemented sIFR to embed fonts into some of our sites, but we’ve restricted its use mostly to page heads because of the slow load time and the clunkiness of using flash and javascript...

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