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The Best Strategy for Moving Prospects Through Your Marketing Funnel

an Article published on April 16, 2024

...we’re going with all of this. The hierarchy of the effects model has been applied to countless marketing funnels. But while the terminology may vary, the thinking behind it remains consistent. At Newfangled, we use the following terms to describe...

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Paid Media

Are LinkedIn Ads Worth the Price?

an Article published on May 3, 2024

...since there’s nothing that compares, you might decide you can’t afford not to invest at least a portion of your ad budget on LinkedIn. Want more good stuff like this? Connect with Newfangled on LinkedIn or subscribe to our newsletter....

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Podcast

The One Where We Ask Again, Is Content Marketing Dead?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on January 4, 2018

...Mark O’Brien: Yeah, exactly. Chris Butler: And what we’ve learned. Mark O’Brien: Great. Chris Butler: Hope to see you back then. Mark O’Brien: Happy New Year everybody. Lauren Siler: Happy New Year. Chris Butler: All right. Happy New Year guys....

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Our Experience is Our Data

a Podcast hosted by Christopher Butler and Mark O'Brien on March 1, 2018

...they are saying it… Mark: Oh they state it, yeah. Chris: Because as we seen time again, and maybe this is actually another one. Mark: (Laugh) Chris: Stated positioning is one thing, the message is another. Mark: Mm-hmm (affirmative). Chris:...

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Finding Entrepreneurial Community

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on April 12, 2018

...eyes. Chris Butler: I’ve never seen that when I give a talk. Mark O’Brien: Really? Chris Butler: I’m kidding. Mark O’Brien: Maybe you’re just not looking. Chris Butler: People are applauding the whole time. Mark O’Brien: Oh, the whole time?...

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Prospect Experience Design

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on December 7, 2017

...“Well wait a minute; we’re building this site that in theory, every other page is a more likely home page than the home page?” And I say, “That’s absolutely right.” Mark O’Brien: Yeah we try to burn into them to...

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Mark and Chris Argue about the GDPR

a Podcast hosted by Christopher Butler and Mark O'Brien on May 10, 2018

...Butler. Mark: And I’m very angry. Chris: (laughs) Mark: (laughs) Chris: That’s his new name. Mark: Also, also Mark O’Brien. (laughs) Chris: (laughs) Ah, Mark is very angry because, uh- Mark: (laughs) Chris: For the last couple of months- Mark:...

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Should Your Website Have an "About You" Page?

a Podcast hosted by Christopher Butler, Mark O'Brien and Lauren O'Brien on August 30, 2018

...looked at this page to do next? So, if someone comes to the About You page, what do we want them to do next? Mark O’Brien: From my perspective, that’s as close to a closing page as we get. That’s...

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Content Strategy

Why Is It so Hard for Marketing Firms to Market Themselves?

a Podcast hosted by Mark O'Brien on October 17, 2019

...You can listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Mark O’Brien: Hello. And welcome to Expert Marketing Matters. My name is Mark O’Brien. I’m the CEO of Newfangled....

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The Ability to Say No

a Podcast hosted by Mark O'Brien on April 12, 2019

...their ability to say no. You can listen to the episode using the player embedded above, or you can read a full transcript below. Episode Transcript Mark O’Brien: Hello, my name is Mark O’Brien. I’m the CEO of Newfangled, and,...

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