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Trent Dyrsmid of BrightIdeas.co Interviews Mark O'Brien

an Article written by Mark O’Brien on March 15, 2013

I was recently interviewed by Trent Dyrsmid of BrightIdeas.co. Trent’s a great interviewer and we spent some time together talking about agency websites, positioning, content strategy, and the role of the conversion-focused website....

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Blogging Customer Service Experiences

an Article written by Christopher Butler on April 10, 2009

...a dozen times in hopes that someone would answer. At some point, a man did answer. His name was Mark and he was a conductor on the train. He promised that he would get the phone back to New York...

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Week 744

an Article written by Christopher Butler on February 28, 2010

...topics instead… I searched Google images for “744.” These are some of the images I found. Work in Development: We’ve got a strong pipeline right now with some interesting potential projects in it. Mark and I also spent some time...

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A Quick Point about Video

an Article published on December 5, 2008

...popularity quality video will be what really stands out. The majority of video online is already poor in quality (home video (ish) stuff. Both Mark and I responded that it was not our intention to always prefer lo-fi video to...

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Its All About Skimming

an Article published on February 7, 2008

Mark and I recently had a chat (of which you can read a transcript on his blog) about how anyone could possibly keep up with the amount of information delivered via RSS to our computers every day. Every day you...

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Paid Media

4 Steps to Take Today So You’re Ready for Google Analytics 4

an Article published on September 16, 2022

...down a page, click on a link, or watch a video, for example. The event-based data model also introduces three new metrics to track user engagement: engaged session, average engagement time per session, and engagement rate. These replace the UA...

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Content Strategy

Rethinking the Case Study

an Article written by Christopher Butler on June 12, 2013

...top of the page. Big, shiny images of that pretty stuff you made for them. Lovefest text about how cool you think your client is. Testimonial from them about how awesome you are. Followed, of course, by a halfhearted writeup...

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Content Strategy

Don't Let Impostor Syndrome Undermine Your Content Marketing

an Article written by John Nugent on August 28, 2020

...opinion stand out to prospects in the fog of organic search. Maybe you understand all of this, but you’re still hesitant. Because you have experience with content marketing. You have a blog or insights page. You know you need to...

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How the Pandemic Changed (and Didn’t Change) Your Content Marketing Strategy

an Article written by Lauren O'Brien on December 13, 2020

...leadership value. When possible, bolster your webinar content with a supporting article that clearly articulates the insights of the conversation and the topic you covered. That well-written article will help you get the most SEO equity out of that page...

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Content Strategy

Getting Team Buy-In for Your Content Marketing

an Article published on November 23, 2016

...If writing is a hurdle, consider putting two thought leaders in a room and recording their conversation for a video or audio post (or break the recording up into several posts). The transcription of the recording will leverage SEO for...

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