Search Newfangled

Article

Content Strategy

It's Time to Stop Considering Your Marketing Spam

an Article written by Lauren O’Brien on September 6, 2016

...content at a clip that would fulfill the SEO strategy we’d put in place earlier in the month. We’d already worked through the cultural shifts that would need to happen at the agency in order for the team to reliably...

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Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...of 10.4 Enter content marketing. In many ways, I see it as a natural extension–and maturation–of white-hat SEO. If old-school marketing techniques are about “pushing” messages to consumers, content marketing is about “pulling” them in with outstanding content that appeals...

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Podcast

Content Strategy

How to Break Your Digital Marketing Bad Habits

a Podcast hosted by Lauren O'Brien on June 21, 2018

...on their mind Not being thoughtful about content meta data and subheadings, and missing SEO equity opportunities Adding noise to prospects’ inboxes with broad subject lines that present no value proposition Rate, Comment, and Subscribe: Apple Podcasts Soundcloud Stitcher  ...

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Article

How to Win the Outbound Email Long Game

an Article published on June 12, 2018

...the live event has happened. Finally, you can utilize transcription services like Rev.com to gain SEO equity from an approximate 8,000-10,000 word transcript from the event after the fact. For promoting an upcoming webinar, we recommend this cadence of emails:...

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Article

HOW Interactive Design Conference Slides

an Article written by Mark O’Brien on November 2, 2011

I gave a talk today at the HOW Interactive Design Conference in San Francisco on “How Content Strategy and SEO Combine to Create Effective Websites.” Here is a pdf of the slides for all who are interested. ...

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Article

Traffic is Meaningless, Action is Everything

an Article written by Mark O’Brien on August 1, 2011

...a valuable resource for all of your site visitors, regardless of their familiarity with your firm. The next few blog posts, which cover SEO (Search Engine Optimization) and persona development, are more technical and implementation oriented than the other sections...

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Article

Resource Roundup: Things Agencies Should Know About

an Article written by Christopher Butler on July 15, 2011

...capitalist), Mark Suster (angel investor/parter at GRP Partners), and Steven Levy (fantastic writer at WIRED magazine). This is more of an inspiration thing, but still, it’s only a couple of minutes and definitely worth watching. Independent filmmaker JW Griffiths created...

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Article

Week 750

an Article written by Christopher Butler on April 12, 2010

...Pennsylvania on this one. Then, after coming back from lunch, Mark surprised us by serving some of his homemade creme brulee! I was in New England this weekend to attend the memorial on SATURDAY for my college mentor and friend,...

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Article

The Content Commitment

an Article published on October 2, 2012

...that Works, Mark O’Brien succinctly explains what’s needed to maintain a content strategy for a healthy lead-generating website, outlines why a strategy is needed in the first place, and clarifies the advantages of various content strategy platforms.  Chris Butler’s January...

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Article

Another Advance Toward Conversational Synthesis

an Article written by Christopher Butler on July 1, 2009

...This came in handy last week when I wanted to monitor how Mark was doing in his two presentations at the How conference. I just searched Twitter for “#howconf” and was able to see everyone’s feedback- which was very positive,...

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