Search Newfangled

Article

Don't Put the Cart Before the Horse!

an Article written by Christopher Butler on April 14, 2009

...don’t expect a ton of good results. You’ve got to make your calls to action clear and specific. Take a look at Mark’s post about CTA’s as well as my earlier post about Newfangled’s CTA stats. After doing these three...

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Article

How Will Google Instant Affect SEO Best Practices?

an Article written by Mark O’Brien on September 9, 2010

...will Google Instant affect SEO best practices? Not at all. What is of note here is that Google Instant makes results 1-5 of the first page even more valuable than they were before, and everything after that far less valuable....

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Article

How To Succeed With Google

an Article written by Mark O’Brien on January 12, 2012

...I just mentioned, SEO is quite easy. There are three page elements that Google looks at when it examines a single page: the title tag, the URL, and the H1 tag. In my next few blog posts we will take...

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Article

There Are Only Three Good Reasons for Content

an Article written by Christopher Butler on December 12, 2013

...one page in some default order (usually recency) and some sorting tools. This seems like a good idea until you realize that it requires the user to visually scan a long page in order to figure out what types of...

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Content Strategy

How to Build Awareness With Duplicate Content Without Sacrificing Organic Traffic

an Article written by Ashley Robinson on June 22, 2021

...with duplicate content While your content isn’t actively demoted in search results, having duplicate content can complicate your SEO strategy.  One complication to your SEO strategy relates to content on your site competing against itself when it appears on a...

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Article

The Future of the Web, Part 1

an Article written by Christopher Butler on June 30, 2009

...online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social...

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Article

Your Team May Fight Content Marketing. Here's How to Fight Back.

an Article published on March 20, 2019

...page of Google. So why do it at all? Our Counterargument: While organic traffic to your website is important, content marketing is about much more than just search engine optimization. SEO tactics can help get new visitors to the site,...

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Article

Optimize Your Website: Users First, Google Second

an Article written by Mark O’Brien on November 17, 2009

...click through to your Google bait page won’t stick around for long once they get to your site. Why? Simple. It is because the page wasn’t written for them, it was written for Google. Once they get to the page...

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Article

5 Simple Ways to Send Better Emails

an Article published on May 1, 2008

...have other reasons to maintain a particular subject. Because we send so many emails, both internally and to our clients, I like to use an internal tag when sending emails to Newfangled people that are not related to particular projects....

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Article

Guest Post by Eric Holter: Agency Website Gaffe #3 - Flash

an Article written by Christopher Butler on September 29, 2009

...Each step usually starts with a “D” or “P” for alliteration. There’s nothing wrong with this kind of page (though they’re not as differentiating as they ought to be). But have you ever read such a page that didn’t not...

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