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Content Strategy

Podcasting 101: How to Start a Podcast for your Firm

an Article published on September 12, 2018

...or any other audio or video posts you have. For example, if you host your podcast using Soundcloud, you can embed the media player at the top of page, below the article title, followed by a sentence or two of...

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A Practical Guide for Producing a Webinar

an Article published on June 21, 2019

...While you should get the recording and its transcript up to your site as quickly as possible, it’s also worth taking the time to update your webinar’s pre-gate abstract (the indexable copy on your registration page that led to your...

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The Effect of Print on Demand Services on Web Content

an Article written by Christopher Butler on April 7, 2009

...book- this one 320 pages long, with more attention to text styling and size, as well as page and cover layout. I think the design changes I made will make the reading experience easier and nicer (I’ll post images when...

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On Letting Go

an Article written by Christopher Butler on February 1, 2016

...variety in page layouts, the prototype was our best defense. And frankly, we had no problem gaining and keeping that control because no one else had the technology to do it themselves. Eventually, though, they did. In the mid-2000s, other...

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Agency Spotlight: How Mission Adapted To Digital Insights For A Highly Optimized Digital Plan

an Article published on June 27, 2017

...dramatically improved. Their monthly metrics exceed our 2017 benchmark metrics for successful digital marketing for agencies, resulting in high growth: NAME VALUE Organic Search Traffic: Increased 50% Total site traffic: Increased 87.85% Site wide number of page views: Increased 22%...

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Article

Prospect Experience Design

You Probably Need a Stock Imagery Style Guide

an Article written by Christopher Butler on April 15, 2019

...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...

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Digital Conservation: Where Does My Facebook Data Go?

an Article written by Christopher Butler on March 31, 2009

...do a little digging. First, I Googled “what happens to my data if I delete my Facebook account?” I found this group page among the results, which claims that by using an obscure form on Facebook, your account will be...

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Content Strategy

Follow these Three Rules to Write a Better Case Study

an Article written by Christopher Butler on January 25, 2019

...case study only partial attention or scans the page, they should at the least come away with the right idea about the results of your work (see my recommendations for how to design a case study layout). Now remember, results...

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Prospect Experience Design

Creative Questionnaire: Liz Dubois

an Article published on January 20, 2009

...in 2008. Current Project: Never just one! I am in the midst of illustrating three different features for Highlights Magazine, I just received a 32-page picture book from Scholastic to illustrate, and I am constantly working on the next line...

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Article

CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

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