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Content Strategy

Firms Like Yours are Accelerating Their Website Conversions. Here's How.

an Article written by Tema Flanagan on December 16, 2020

...Here are a few tips to get started in the right direction.  Plan upgrades around articles that hold broad appeal Because content upgrades are typically presented on a single page, higher page views equal more opportunities for conversions. The upshot?...

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Article

Prospect Experience Design

Inside the Redesign of Merge Records

an Article published on March 7, 2014

...the Artist Landing Page We “borrowed” this idea from Instagram, and I think it gives some vibrancy to a page that would have been mostly a dry list without it. The “quilt” features images of Merge’s artists and slowly replaces...

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Podcast

Consider This Season 1, Episode 2: You Never Have to Write Again

a Podcast hosted by Lauren O'Brien on November 30, 2017

https://soundcloud.com/considerthispod/season-1-episode-2-you-may-never-have-to-write-again/s-Kn9MY Transcript Lauren Siler: Hello and welcome to Episode 2 of Consider This. I am Lauren Siler. I’m the director of content strategy here at Newfangled. Julia Vanderput: I’m Julia Vanderput and I’m a content marketing strategist at Newfangled. Lauren...

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Article

The Four Benchmarks for the Business-Generating Agency Website

an Article written by Mark O’Brien on March 12, 2013

...if you’d like the raw Excel version, send a nice note to me at Mark at Newfangled.com. Again, this all presupposes that you are a specialized, well-positioned agency, and that you know how to write at a decent level. If...

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Article

Email Marketing

Guest Post by Eric Holter: 6 Reasons Why Google’s Improved Flash Indexing Isn't an "Invitation"

an Article written by Christopher Butler on September 21, 2009

...site that either needs to be in Flash (web applications) or chooses to be in Flash should definitely adopt these practices. Meta Data: One of the most important SEO practices is thinking through page specific meta data like browser titles...

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Article

The Impact of Pausing Your Content Strategy For The Holidays

an Article published on December 5, 2017

...get your database back on your site and engaging with more of your thought leadership. It turns your c-suite into thought leaders. And it is also especially important for SEO strategy. Your content plan and SEO strategy Search engine crawlers...

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Article

Email Marketing

How Marketing Automation Works

an Article written by Christopher Butler on April 15, 2013

...+1 for key, positioning-oriented information and things like whitepapers, key newsletters, case studies, and the like; maybe +5 for reading your pricing page (assuming you have one). -1 for viewing your careers page. Seniority. You’ll collect so-and-so’s title at some...

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Article

Video Just Got Easier

an Article written by Christopher Butler on November 30, 2008

...– – – – – – – – – – – – Because this newsletter has been all about video, I also wanted to include a few videos made by the Newfangled crew: From Mark O’Brien From Able Parris A...

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Article

Prospect Experience Design

Designing Newfangled's Home Page Slides

an Article published on October 15, 2012

You’ve probably seen the rotating slide show that sits atop our home page. The slides promote upcoming events, book releases and new services. I’ve designed most of the slides, with some art direction and feedback from Chris Butler (who’s created...

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Article

What kinds of content should I be creating for my website?

an Article written by Christopher Butler on May 24, 2011

...salt should provide you with easy access to all the on-page factors you’ll need to account for in framing your content. I outlined how to do your own on-page search engine optimization in an article last December, so if you’re...

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