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Article

Prospect Experience Design

I Still Love Design

an Article published on March 11, 2011

During a recent performance review, I was asked to think about my role as Newfangled’s Creative Director and what part design plays in my life. In other words, do I still have a hunger for design, and if so, why?...

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Article

Why are our web site costs what they are?

an Article written by Mark O’Brien on May 26, 2009

...that, and, even in this economy, are keeping us very busy building great sites every day. Related articles on Newfangled.com: The Cost of Good Service Website Development Pricing How Much (work) is a Website? A lot! Announcing Newfangled’s Project Anatomy...

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Careers

a Page published on September 1, 2016

Newfangled is a digital marketing consultancy for firms that are differentiated by their expertise. We give our clients the strategy, technology, and habits they need to take control of their future by owning their marketing. We’re always looking for people...

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Email Marketing

Progressive Profiling and Smart CTA Best Practices

an Article published on September 16, 2019

Newfangled has been utilizing and preaching progressive profiling and smart calls to action (CTAs) for a number of years now, and we are still advocating for these features today. However, in that time, some of our recommendations have changed. In...

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Prospect Experience Design

Partnering with Justin Kerr Design

an Article written by Christopher Butler on August 16, 2016

...design partner, Justin Kerr Design. Justin worked for Newfangled for sixteen years and distinguished himself in that time as the best web designer any of us had ever worked with. He understands interaction design and simplicity better than anyone I...

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The Newfangled Response to The 5 Hidden Costs of Running a CMS

an Article published on August 6, 2008

Eric linked me to an article this morning called The 5 Hidden Costs of Running a CMS, which I thought could use a response from our perspective. In fairness to the author, it sounds like he is referring to the...

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CRM

Email Tips (or, How to Stay Friends When Communicating By Machine)

an Article written by Lauren Clarke on October 19, 2012

There are lots of resources at our disposal when it comes to facilitating and managing communication during the web development process. At Newfangled, we’ve experimented with and researched several tools on the market and even developed our own software to...

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Prospect Experience Design

Choose a Developer, Not a CMS

an Article written by Christopher Butler on July 26, 2011

...more likely a website developed around it will be custom, too, and therefore not very “portable.”   Scenario 3: Your Website, Developed with a Proprietary CMS Let me begin by admitting my obvious bias toward this scenario. Newfangled has been...

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Article

We don't just build websites for agencies. We also build websites for their clients!

an Article written by Christopher Butler on October 16, 2012

If you’ve visited our homepage, you’ve probably read the following statement: “Newfangled builds conversion-focused websites for ad agencies and their clients.” That’s what we call our “positioning statement.” It’s a tweet-sized elevator pitch. It says what we do, and who...

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Article

Content Strategy

Why We Ask Our Clients So Many Questions

an Article published on January 14, 2014

...cycle • Develop a profile of your prospects that allows you to intelligently nurture them These sorts of goals are squarely within Newfangled’s wheelhouse, and what we’re looking to do is match our expertise with the knowledge that you’re bringing...

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