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Prospect Experience Design

Your Ego is a Bad Designer

an Article written by Christopher Butler on March 20, 2012

...probably arranged those header elements with an earlier priority in mind—keeping the header shallow so as to get more page information above the fold, for instance—but if you don’t explain that to your client, they won’t make the connection on...

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Prospect Experience Design

Ten Things You Should *Definitely* Know About Ecommerce

an Article written by Christopher Butler on August 30, 2011

...prices, availability as well as promotions to other products and accessories that display on that product’s detail page. Just like I recommended with discounting schemes, the product taxonomy, whether it already exists or needs to created from scratch or amended,...

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Digital Intimacy

an Article published on September 8, 2008

...stop to open and assess. It’s personal; someone is asking for 100 percent of your attention. In contrast, ambient updates are all visible on one single page in a big row, and they’re not really directed at you. This makes...

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Show Me The Money

an Article published on June 17, 2008

...an image, let alone $495.00. Heres my idea. Instead of sending me 3D glasses or a 45 page booklet on the history of the internet, the stock companies should take the money they blow on promotional mailings and lower the...

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Prospect Experience Design

On Writing, for Creative People

an Article written by Christopher Butler on April 10, 2012

...good typography and shorter paragraphs. These things will give your page the visual structure it needs in order for a reader to make an informed decision as to whether to stay or go. Put simply, design is the difference between...

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Print Design Does Not Equal Web Design

an Article published on March 21, 2008

...printed page may as well say theres no difference between Mozart and Van Halen; its still music, right? Im not saying that general design principles cannot be applied to the web; good design is still good design. But the medium...

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Google and Privacy

an Article published on January 31, 2008

Erics latest WebSmart newsletter on Gmail has begun a nice little conversation about Google and privacy issues, so I thought I would throw together a few links on the subject: Wikipedias Criticism of Google page This article covers the various...

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Web Design 101: Jagged Text

an Article published on December 16, 2008

Question: Why does the text on my site look rough or jagged? Answer: Any editable text on a web page (you can highlight it with your cursor) is HTML text. HTML text is generated by your web browser and displayed...

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The Google Chrome Comic

an Article published on September 19, 2008

...filled with techno-speak (my apologies to those who love reading white papers). It was a 37-page graphic novel by comic book artist Scott McCloud (his 1993 book, Understanding Comics is a great analysis of the medium). Scotts clean, demonstrative style...

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Its All About The Awards

an Article published on September 17, 2008

...I once received a client e-mail that read, I love my new site! You guys are f***ing awesome! You wont find that quote on Newfangleds testimonials page, but Ill take it over a Webby any day. Along with a paycheck....

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