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Prospect Experience Design

Meet the new Village Fertility Pharmacy!

an Article published on August 7, 2009

...took from the design of their original site was to do away with a traditional home page, opting instead to have two main sections that focus on the needs of Village’s two types of site users: Patients (pictured above) and...

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Article

Prospect Experience Design

Future Daydream

an Article written by Christopher Butler on January 10, 2012

...by John Napier in his book Hands. Perhaps so. But as long as screens are central to our interaction with the world, we’ll likely need to add a few to our repertoire. Undoubtedly, page turning was a tricky leap for...

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Article

"Invisible" Wisdom, Part 1

an Article published on June 21, 2010

...the better service. Instead, they almost always choose what they are most familiar with. The example that Beckwith uses is that when Steve Edleman established Edleman Telemarketing, he ran a full-page ad on the back of Telemarketing magazine every month...

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Article

Content Strategy

Follow these Three Rules to Write a Better Case Study

an Article written by Christopher Butler on January 25, 2019

...case study only partial attention or scans the page, they should at the least come away with the right idea about the results of your work (see my recommendations for how to design a case study layout). Now remember, results...

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Prospect Experience Design

You Probably Need a Stock Imagery Style Guide

an Article written by Christopher Butler on April 15, 2019

...example, on a content hub landing page, you may see that article in a list with a thumbnail next to it. Or, when it’s shared on Facebook, Twitter, or LinkedIn, you’ll see it in your feed with an image as...

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Article

My Love-Hate Relationship with Email

an Article published on December 10, 2009

...I can answer and get on with my day. The frustratingly best emails are the ones that feel like I opened up a James Joyce novel to a random page and started reading. I’m sure this email has some context...

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Article

Learning to use Salesforce

an Article published on May 15, 2012

...& Training” in the upper right hand corner of your screen (next to your name), or you can click on “Help for this Page” on the far right below the tab navigation bar. The official help documentation is very in-depth,...

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Article

Content Strategy

Experimenting with Backbone/Marionette Template Organization vs. Performance

an Article written by Dave Mello on June 23, 2014

...and produces a single, static file containing all of my partials. 2. The first time a client browser loads the page, this rollup is retrieved in one http request. The contents of this file are then regex-ed into their respective...

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Article

A Practical Guide for Producing a Webinar

an Article published on June 21, 2019

...While you should get the recording and its transcript up to your site as quickly as possible, it’s also worth taking the time to update your webinar’s pre-gate abstract (the indexable copy on your registration page that led to your...

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Podcast

Content Strategy

Why Is It so Hard for Marketing Firms to Market Themselves?

a Podcast hosted by Mark O'Brien on October 17, 2019

...page where you would have to submit some sort of form. And we are getting back on a cadence of webinars because we hadn’t done them for so long. So that will be coming soon. Angi Krueger: But podcast has...

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