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The Valuable Content Marketing Book

an Article written by Christopher Butler on November 5, 2012

...just that we’ve been calling it SEO. But over the years, we’ve learned that attracting the unaware is only one step in a much deeper process. While SEO is critical to a functional content marketing system — you certainly won’t...

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Article

Good Editing = Good UX

an Article published on April 2, 2015

...I love technology, but my passion is the written word. Before I became a content strategist for Newfangled, I was an editor at HOW Magazine, where I met Chris and Mark, and I now write for publications including Wired, Quartz...

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Prospect Experience Design

The Most Important Step in the Web Development Process

an Article written by Mark O’Brien on February 14, 2012

...is that a commonsense approach to web development does not work. A good example of this is the way most agencies begin the process of building a website: with design. Back in Newfangled’s early days when I was just learning...

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Managing Your Online Reputation

an Article written by Christopher Butler on October 30, 2008

...of Newfangled by Worthwhile.com among my Google Blog Search RSS feed (see image below) that I’ve set up for “newfangled.” Worthwhile had written a blog post titled We’ve Got a Blog. Now What? and linked over to our September newsletter...

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Guest Post by Eric Holter: The Sharp Axe of Positioning

an Article written by Christopher Butler on August 18, 2009

...example the positioning for Newfangled would be broken down like this. What do they do? They build websites. Who do they do it for? Advertising agencies. What is the benefit? Newfangled helps them transform their websites into powerful new business...

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Week 800

an Article written by Christopher Butler on March 25, 2011

...Lindsey, Mark, Katie, Lauren and Steve—I’m behind the camera) for a screening of a talk by Michael Beirut of Pentagram on clients, and some discussion on that afterward. I’ve embedded the video we watched below: 2010/01 Michael Bierut from CreativeMornings...

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Prospect Experience Design

Building A Digital Marketing Engine to Drive Your New Business

an Article written by Christopher Butler on June 29, 2021

...That Drives Your New Business Pipeline: Creating Your Strategy, with Mark O’Brien June 23: Increase Lead Conversion From Your Website, with Chris Butler June 30: More Quickly Deepen Relationships With High-Value Prospects, with Lauren McGaha July 14: Accelerating Your New...

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Article

Three Common Content Strategy Platforms

an Article written by Mark O’Brien on June 26, 2012

...fifteen hundred to three thousand words of new content to your site each month over the span of two to six web pages (assuming around five hundred words per page). With a newsletter, you have an effective, easy to understand...

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Article

It's Just a Link

an Article written by Dave Mello on April 21, 2014

...how a page URL impacts SEO, and to a lesser extent, navigability. A website, however, doesn’t exist in a vacuum (even a Google vacuum). In this case, however, perhaps more important than SEO or performance issues would have been figuring...

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Prospect Experience Design

Parallax is the New Flash

an Article published on December 2, 2013

...Flash fell out of fashion. Some were technical (slow performance), some were platform-related (the iPhone didn’t support it), some were about SEO (Flash sites aren’t good for search engine rankings), and a lot were design-oriented (sites that were heavy on...

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