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The Digital Lead Development Ecosystem

an Article written by Mark O’Brien on July 10, 2013

...your site’s content strategy. These tools — your pricing page, work examples, and expertise-based content — are the fine filters of your site. Their job, collectively, is to draw in the right prospects and filter out the wrong ones. Once...

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Prospect Experience Design

Guest Post by Eric Holter: A Critique of the Currency Marketing's Website

an Article written by Christopher Butler on July 28, 2009

...page specific title tags and meta descriptions to improve search engine optimization. I also find it a bit strange that their newsletter links open up into a new browser window and have extended, encoded URLs. I assume this is for...

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Tags to the World

an Article published on June 30, 2008

...is basically an online alternative to browser-based bookmarks. %leftsidebar% #macro:bloglist,3066,tagging# When I save a page on del.icio.us I include a quick sentence to describe the page–otherwise I’d probably forget why I saved it in the first place. But in addition...

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Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #1 - The Browser Re-Size

an Article written by Christopher Butler on August 31, 2009

...what you need to use to pop a window and control its size) they ignore the link. That’s because this technique can be used to maliciously redirect link from one page to an entirely unrelated (spam) page. So if you...

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The Slow Information Movement

an Article written by Christopher Butler on February 9, 2009

...the physicality of the printed page shows rather than hides the resources that went into providing the paper that supports the design. Every time we turn the page of a magazine or pick up a book, it reminds us of...

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Tracking Clicks on Your Twitter Links

an Article published on September 22, 2009

...followers clicked your link, also known as a “click-through rate.” First of all create an account on bit.ly (takes 2 seconds). After that pick a web page that you would like to share with your followers (like a post from...

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Guest Post by Eric Holter: Agency Website Gaffe #3 - Flash

an Article written by Christopher Butler on September 29, 2009

...Each step usually starts with a “D” or “P” for alliteration. There’s nothing wrong with this kind of page (though they’re not as differentiating as they ought to be). But have you ever read such a page that didn’t not...

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Email Marketing

"We got so deep into content marketing, that we forgot to mention what we actually do."

an Article written by Christopher Butler on November 30, 2015

...posts, white papers, webinars, etc. — to those services. With that system, every page on your website should theoretically offer a contextual click back to a page describing one of your core services, meaning that at every point on your...

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Prospect Experience Design

Creating the New CDISC.org

an Article published on October 1, 2009

...to roll out new content on their blog, newsletter page, and discussion forum.   Here’s one more side-by-side comparison of the old and new sites: the old Standards page on the left, and the new Standards page on the right....

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Prospect Experience Design

There is No Box!

an Article written by Christopher Butler on November 29, 2011

...to the media that renders them. In short, we need to practice responsive web design.” Marcotte goes on to explain how media queries—ways of specifying different functionality options for a variety of display conditions within a web page’s CSS—can be...

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