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Article

Advice for New (Website) Parents

an Article published on April 3, 2014

I know it’s only April, but 2014 has already been a pretty momentous year. The Internet turned 25; my wife, Eliza, and I had our first baby; and I had my one-year anniversary as a project manager at Newfangled. Over...

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Article

Three Years of Blogging Activity

an Article written by Christopher Butler on November 17, 2009

...set of data from my “peripheral data collection” of late, shows the number of blog posts we’ve published since starting the Newfangled blog back in October, 2006. Throughout these three years, we’ve never had any established quota for publishing frequency,...

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Article

Content Strategy

Confessions of a Former Client—Top Lessons of the Newfangled Digital Marketing Method

an Article published on January 2, 2019

I have been where you are going. I have sat in your seat at the conference room table and advocated for a new way forward. As a former business development leader at a creative firm (and a former Newfangled client),...

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Article

Some Thoughts on Running an Agency's Social Media Account

an Article written by Tema Flanagan on May 19, 2014

I started managing the Newfangled Twitter account just before Christmas this past year. For several years leading up to that time, our Twitter handle had been very ably managed by our Creative Director, Justin Kerr. But since I was in...

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Article

Get a Little Uncomfortable

an Article written by Mark O’Brien on May 15, 2009

...discomfort, though, and actually instantly transformed it into fuel I could burn for motivation. My discomfort became encouragement because I new I was doing the right thing. Newfangled needed me to put myself out there; I knew I had a...

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Article

Resource of the Month: Newfangled's Website Profile

an Article published on February 4, 2009

Normally, I look outside of Newfangled for RotM candidates, but this month I want to shine a light on one of our web development tools: the Website Profile. This brief questionnaire is given to the client early in the development...

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Podcast

Content Strategy

Proofreaders Versus Editors

a Podcast hosted by Lauren O'Brien on April 16, 2018

...mainline of … Not the mainline of defense, but they are the point person when it comes to liaising between their firm and Newfangled. And so they tend to review all the content before it gets published. But mostly just...

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Article

Prospect Experience Design

Stop. Look. Listen.

an Article published on January 23, 2014

...Biggest Fan. It was part of a Newfangled recommended reading list and, among all the books on the list, it seemed like the one that most applied to me. I thought so because it coincided with a friend of mine...

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Service

Marketing Performance Measurement

a Service published on January 3, 2018

...ability to guarantee that your marketing will be more precise and effective with each passing month we work together. Testimonial Newfangled walked us through an incredible process from design to technology to content. It’s been awesome working together and I...

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Article

How Effective Are Purchased Lists, and Do You Need to "Warm Them Up" First?

an Article written by Mark O’Brien on July 16, 2014

I wrote a blog post recently about why we believe purchasing targeted email lists makes sense — not just for Newfangled, but for the majority of our clients, too. In that first post, I explained our recommendation to purchase lists...

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