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Prospect Experience Design

There is No Box!

an Article written by Christopher Butler on November 29, 2011

...to the media that renders them. In short, we need to practice responsive web design.” Marcotte goes on to explain how media queries—ways of specifying different functionality options for a variety of display conditions within a web page’s CSS—can be...

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Setting up a Workflow Rule in Salesforce

an Article published on July 24, 2013

...update a field. In this blog post, I’ll walk through setting up a workflow rule, using one of Newfangled’s rules as an example. As you may know from recent blog posts by Chris Creech, we’ve implemented a marketing automation platform...

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How to Market to a Purchased Email List

an Article published on May 26, 2016

...expertise-based content aimed at the targeted prospects on your list. Do NOT send them to your home page. By sending a prospect to your home page, they will be overwhelmed with choices and will likely bounce. Your thought leadership is...

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Writing: Just Do It

an Article published on August 16, 2011

Blogging for Newfangled is the first time I’ve been required to write since I graduated from college. As an English major, I wrote a lot, and I got pretty good at it. But I’ve been out of practice for two...

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Prospect Experience Design

Calls to Action and Usability: How to Make CTAs That Work

an Article published on February 19, 2014

...leave the site. At Newfangled, we talk a lot about having strong calls to action on your site. We talk about them enough that we have to use an acronym to save ourselves voice strain: CTAs. In fact, we believe...

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Prospect Experience Design

Content Styling Tips, Part 2

an Article published on March 16, 2012

Last month, I outlined some general principals for styling your website content and emphasized that how your content looks on the page is as important as the written words. This month, I’ll suggest some ways to incorporate quality imagery into...

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Prospect Experience Design

My Latest Lesson in Responsive Design

an Article published on July 31, 2015

...responsive design has changed over the last four years since Newfangled decided that every site we build would be responsive, regardless of how simple or complex the site architecture. Responsive as an afterthought When I first began including responsive design...

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CRM

The Whitescreen QA Process

an Article published on July 10, 2009

...went through the approved prototype– page by page, link by link– and made a thorough chart of the different functionality that should be included in the whitescreen. Then, over the past couple days, Steve and I have been painstakingly comparing...

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Prospect Experience Design

Notes on the Container (and the Content it Holds)

an Article published on May 14, 2014

At Newfangled, we’ve written a lot about content. Content strategy, content marketing, content creation, content styling. And if you’ve been reading our blog posts and newsletters, you’ve come to understand that we value content. It’s not the only component of...

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Prospect Experience Design

Newsletter Signup Callouts

an Article published on March 1, 2010

...newsletter signup should have a distinct Thank You page, providing a url for tracking as a goal in Google Analytics.               Newfangled’s sidebar signup widget asks for a name and email and includes links...

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