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Article

The Future of the Web, Part 1

an Article written by Christopher Butler on June 30, 2009

...online world. Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social...

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Article

Your Team May Fight Content Marketing. Here's How to Fight Back.

an Article published on March 20, 2019

...page of Google. So why do it at all? Our Counterargument: While organic traffic to your website is important, content marketing is about much more than just search engine optimization. SEO tactics can help get new visitors to the site,...

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Article

Optimize Your Website: Users First, Google Second

an Article written by Mark O’Brien on November 17, 2009

...click through to your Google bait page won’t stick around for long once they get to your site. Why? Simple. It is because the page wasn’t written for them, it was written for Google. Once they get to the page...

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Article

5 Simple Ways to Send Better Emails

an Article published on May 1, 2008

...have other reasons to maintain a particular subject. Because we send so many emails, both internally and to our clients, I like to use an internal tag when sending emails to Newfangled people that are not related to particular projects....

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Article

How We Increased Content Production by 85% Last Quarter -- And Got More Efficient, Too

an Article written by Tema Flanagan on February 27, 2014

...we also made sure it included representatives from all the major “disciplines” within Newfangled: leadership and big-picture vision (Mark and Chris), project management (Page), development (Dave), visual design (Justin), marketing automation (Chris Creech), and content marketing (me). We also agreed...

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Article

Prospect Experience Design

Guest Post by Eric Holter: A Critique of the Currency Marketing's Website

an Article written by Christopher Butler on July 28, 2009

Now that Eric, our former CEO, is off to new heights in his career, I’ve invited him to contribute a few guest blog posts. This is the second of a series that will be published in the coming months. After...

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Article

Content Strategy

Guest Post by Eric Holter: Agency Website Gaffe #1 - The Browser Re-Size

an Article written by Christopher Butler on August 31, 2009

...what you need to use to pop a window and control its size) they ignore the link. That’s because this technique can be used to maliciously redirect link from one page to an entirely unrelated (spam) page. So if you...

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Guest Post by Eric Holter: Agency Website Gaffe #3 - Flash

an Article written by Christopher Butler on September 29, 2009

...Each step usually starts with a “D” or “P” for alliteration. There’s nothing wrong with this kind of page (though they’re not as differentiating as they ought to be). But have you ever read such a page that didn’t not...

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Podcast

Content Strategy

How to Nurture a Purchased Email List

a Podcast hosted by Lauren O'Brien on March 27, 2018

...never heard of, and then when they get to that landing page, you’re asking them to take a few more steps by submitting more information about themselves to access your coveted piece of marketing content that’s been gated behind the...

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Article

Scenes from the Marketing War Room

an Article written by Christopher Butler on February 4, 2016

...about our business’s role in the digital marketing landscape. I wanted to share a piece of that story — of how Newfangled is continuing to reinvent itself — and connect it back to a specific approach we’ve taken to interaction...

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