Search Newfangled

Article

A Great Example of a Non-Agency Content Strategy

an Article published on July 30, 2008

...polls and recent news. The blogs (see landing page image above) are organized by the 9 disciplines, with the 32 employees contributing posts among them. The landing page shows a list of the most recent posts, along with an avatar...

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Article

Advanced Segmentation for Google Analytics - the why without the how

an Article published on May 6, 2009

...as a product category within a retail store, you’ll get a better sense of this analogy. Talking to a sales representative can be considered visiting a FAQ, search, or even a product details page, Checkout can be considered making a...

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Article

The Slow Information Movement

an Article written by Christopher Butler on February 9, 2009

...the physicality of the printed page shows rather than hides the resources that went into providing the paper that supports the design. Every time we turn the page of a magazine or pick up a book, it reminds us of...

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Article

Prospect Experience Design

Don't Make Me Search

an Article written by Christopher Butler on October 11, 2013

...Page must have understood something unique about perspective: Good search might look like a better magnifying glass, but it’s actually a better census. This is an important point. It means that search has always been about the right way of...

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Article

The Digital Lead Development Ecosystem

an Article written by Mark O’Brien on July 10, 2013

...your site’s content strategy. These tools — your pricing page, work examples, and expertise-based content — are the fine filters of your site. Their job, collectively, is to draw in the right prospects and filter out the wrong ones. Once...

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Podcast

Our Experience is Our Data

a Podcast hosted by Christopher Butler and Mark O'Brien on March 1, 2018

...Mark: Have we done it? Chris: What this year? Mark: You and Lauren Clarke had one, just the two of you. Chris: Right, and Dave and I had one. Just the two of us. Mark: Right, yeah. Chris: But you…...

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Article

Book Review: Smashing Book #3!

an Article written by Christopher Butler on May 1, 2012

The other day a chat window popped up on my Google+ page from Vitaly over at Smashing Magazine. I assumed he was getting in touch to ask me to rewrite the piece I’d just submitted—with some trepidation, I might add—critiquing...

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Article

John McCain asks a question on LinkedIn

an Article published on August 7, 2008

John McCain asks, What new ideas or technologies should we be investing in today? using LinkedIn. I think its pretty neat to see candidates using this technology in this way....

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Article

Creative Questionnaire: Sixten Abbot

an Article published on October 15, 2008

...something that I had less experience with than to try to get better at something I was only moderately good at. Inspirations: John Maeda, Laurie Anderson, Joshua Davis, Colin Moock, Yugo Nakamura, Tobias Frere-Jones, Richard Feynman, John Williams Waterhouse, Benjamin...

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Article

Content Strategy

Newfangled's Content Development Services: Your Expertise, Our Finesse

an Article written by Mark O'Brien on April 16, 2018

...in-depth content plan that lays out content type, buy cycle stages, authors, and the frequency of each (i.e. this individual writes a blog on this topic for this buy cycle stage at this time). A few years ago, Lauren McGaha took...

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