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Article

Interview: Mark Shipley, Smith & Jones

an Article published on July 7, 2008

Mark Shipley President and Chief Creative Officer, Smith & Jones A co-founder and President at Smith & Jones, one of Newfangleds Agency Partners, Marks chief thinking responsibilities include translating insight into strategic and creative direction, and ensuring that all brand...

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Event

HOW Design Live 2013

an Event published on June 24, 2013

Newfangled was well represented at the 2013 How Design Live event. Chris Butler presented a session titled “How Websites Are Built” as part of the How Design Conference, and Mark O’Brien presented “The Conversion-Focused Website” as part of the Creative...

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Article

Prompting Creative Thinking (from People Who Don't Think They're Creative)

an Article written by Christopher Butler on August 18, 2011

This week I was listening to a podcast from PRI’s To the Best of Our Knowledge, which was focused on the creative mind. One segment in particular inspired me. At roughly the 15-minute mark (15:11 – 24:20), Anne Strainchamps begins...

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Article

The Talk Bubble is About to Pop, Part 1

an Article written by Christopher Butler on July 26, 2010

Yesterday, Mark (who is building sandcastles on the beach with his family and finally reading that Buckminster Fuller biography I loaned him in 2006) and I were chatting over the phone and got to talking about the value of implementation...

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Article

Prospect Experience Design

Another thing I've been working on...

an Article written by Christopher Butler on June 27, 2014

As you might know, I’ve been involved with planning the HOW Interactive Conferences since the first event in 2011. Back then, Mark and I were on the conference advisory board, and both spoke at the event in San Francisco. We...

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Article

Online Tracking: If They Are Watching, Should You Watch, Too?

an Article written by Christopher Butler on September 30, 2010

...points to assemble consumer profiles. While these profiles don’t contain specific names (i.e. there is no particular profile for Chris Butler), they can get extraordinarily close to identifying very particular things about individuals to the point of being unique. Lotame...

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Podcast

Farewell, Dear Listeners.

a Podcast hosted by Lauren O'Brien on September 10, 2018

...outbound worlds, and tactical ways that you can improve this functional relationship. Mark interviews experts and thought leaders outside of Newfangled to discuss their thoughts on all the above and more. Subscribe to Expert Marketing Matters and reach out with...

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Article

Prospect Experience Design

Sourcing the Right Image

an Article published on June 7, 2013

...create a custom one for you. DIY Chris Butler and I produce all the custom graphics for the Newfangled site. Chris creates the newsletter illustrations and I’ve designed most of the webinar graphics, as well as the home page banners...

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Article

Promoting Your Website Content

an Article published on July 14, 2011

...our content through social media is not going to work for everyone, and what others do probably won’t work for us. But, I will use Newfangled as an example. Whenever we send a newsletter or post a new blog post,...

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Article

How A Content Strategy Helps to Retain Clients

an Article written by Mark O’Brien on June 22, 2011

Monday, June 6th was a great day at Newfangled. Litecontrol, one of our best and longest-tenured clients, went live with the new website we built for them. If it weren’t for our content strategy, we very well might not have...

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