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Article

When a Persona Can Be Your Best Advocate

an Article published on November 3, 2010

...firm like Newfangled to guide you through the process, it will add cost and time. However, persona development is one of the few parts of the process companies can do independently prior to the project kickoff. How? Simple. Talk to...

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A fool with a plan can beat a genius with no plan.

an Article published on August 7, 2008

...doing (not to say that some people get lucky), which is why weve been slowly placing more and more emphasis on strategy here at Newfangled and in our blogging. Its not because its trendy, its because it just makes sense....

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Email Marketing

Benchmarking the High-Performing Agency Website, Part II: Email Deliverability & List Cleanliness

an Article published on March 30, 2015

...address from which your mail is sent. Most email marketing or marketing automation platforms will be sending your email from a shared IP address. At Newfangled, we have purchased a dedicated IP address that is used only by us and...

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Twitterview with Bryn Mooth for the HOW MYOB Conference

an Article written by Mark O’Brien on October 4, 2010

...is the transcript. First, tell us a bit about who you are and the work that you do. I’m the President of Newfangled.com. We specialize in helping agencies with web work for themselves and their clients. And I’m so pleased...

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Article

CRM

Enforcing Salesforce Data Standards With Validation Rules

an Article published on March 12, 2015

...the data meets the standards. Let’s walk through building a validation rule, using an actual example from the Newfangled org. When a sales user marks an opportunity as “Closed Unqualified,” we have a custom field called “Unqualified – Reason” to...

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Strategy Sessions: Improving email deliverability and inbox placement

an Article written by Lauren O’Brien on February 18, 2015

...if people receiving that mail are unsubscribing or if they are getting put in spam folders, etc. If that’s happening a lot, you’re going to get dinged on your sender reputation. What we do at Newfangled is all of our...

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Tracking offline marketing efforts that bring traffic to your website

an Article published on June 24, 2010

...(keychains, mugs, lanyards, etc.) -a happy employee who is eager to greet you This post will discuss how we can leverage Google Analytics and the Newfangled tracking system to help show that the marketing dollars spent on the paraphernalia was...

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Article

Let's outsource!

an Article written by Mark O’Brien on May 12, 2009

I just received a great email from some apparently very smart people about why I should outsource Newfangled’s programming work to India via the U.K. The subject line read: “Outsoucing Report: Outsoucing Why isnt Eveny One Doing it?” Great question....

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Prospect Experience Design

User Onboarding Analysis

an Article published on January 30, 2015

In recent months, we’ve began introducing a new tool to the very early planning stages of Newfangled’s process in certain cases. It’s called user onboarding analysis: a way of documenting the full process users go through when there’s a complex...

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Article

Make Your Blog Worthwhile

an Article published on April 20, 2010

...make your blog smarter. Have an idea? That’s a good start. Keep pushing it. The questions you should keep asking yourself are “Why?” and “So what?”. Let’s say (to take an example from Newfangled’s field) that you’re writing a review...

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