Search Newfangled

Article

Content Strategy

Rethinking the Case Study

an Article written by Christopher Butler on June 12, 2013

...top of the page. Big, shiny images of that pretty stuff you made for them. Lovefest text about how cool you think your client is. Testimonial from them about how awesome you are. Followed, of course, by a halfhearted writeup...

Read Now About

Article

Content Strategy

Getting Team Buy-In for Your Content Marketing

an Article published on November 23, 2016

...If writing is a hurdle, consider putting two thought leaders in a room and recording their conversation for a video or audio post (or break the recording up into several posts). The transcription of the recording will leverage SEO for...

Read Now About

Article

Getting Started with Account Based Marketing

an Article published on November 8, 2019

...your disposal. What is Account-Based Marketing? To back up a couple of steps, let’s first get on the same page regarding the definition of Account-Based Marketing. Matt Heinz, President of Heinz Marketing, gave this definition: “In its purest form, account-based...

Read Now About

Article

Conversions: The Only Meaningful Form of Measurement

an Article written by Mark O’Brien on July 10, 2012

...strength of your site, its pages, and the value of the marketing tools you use to drive prospects to the site will quickly lead you to make bad decisions and will make you susceptible to the innumerable SEO/SEM snake oil...

Read Now About

Article

Content Strategy

Common Pitfalls to Avoid When Writing Your First White Paper

an Article written by Lauren O’Brien on May 30, 2017

...of your head and arranging themselves in the perfect order on the page, they tumble and land in an awkward, sputtering mess you’ll be finessing for the next half hour. It’s the worst. Look, it’s time to take back control...

Read Now About

Article

Paid Media

4 Steps to Take Today So You’re Ready for Google Analytics 4

an Article published on September 16, 2022

...down a page, click on a link, or watch a video, for example. The event-based data model also introduces three new metrics to track user engagement: engaged session, average engagement time per session, and engagement rate. These replace the UA...

Read Now About

Article

Paid Media

To Maximize Your Paid Media Spend, Focus on High-Intent Keywords

an Article published on March 24, 2021

...can find other high-intent keywords by testing a related search query on Google, and reviewing the results of the search as well as the “Searches related to…” at the bottom of the search engine results page (SERP). High-intent keywords generally...

Read Now About

Article

Content Strategy

How to Write a Blog Article

an Article published on May 28, 2019

...deliver on the promise you presented in your title. The editorial title, which should inherit the H1 tag of the web page, should first and foremost speak to the problem the blog addresses as the reader understands it. If you...

Read Now About

Article

How the Pandemic Changed (and Didn’t Change) Your Content Marketing Strategy

an Article written by Lauren O'Brien on December 13, 2020

...leadership value. When possible, bolster your webinar content with a supporting article that clearly articulates the insights of the conversation and the topic you covered. That well-written article will help you get the most SEO equity out of that page...

Read Now About

Article

This is Exactly how to Turn Prospects Into Clients

an Article written by Mark O'Brien on September 3, 2019

...seen content upgrades challenge that recently. The problem with gated content is that it’s gated. But really. Because it’s gated, Google can’t index it, so there’s virtually no SEO value of this page. This is a particular problem when it...

Read Now About