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Article

The Case for Content: Why Content Marketing is the New Normal

an Article written by Tema Flanagan on November 9, 2012

...of 10.4 Enter content marketing. In many ways, I see it as a natural extension–and maturation–of white-hat SEO. If old-school marketing techniques are about “pushing” messages to consumers, content marketing is about “pulling” them in with outstanding content that appeals...

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Article

Resourcing Your Content Strategy

an Article written by Tema Flanagan on May 6, 2013

...conversion-driven approach to web development, which relies heavily on the role of content. So it’s only natural that in thinking about all the potential rewards of content marketing–improved SEO, more and better-quality site traffic, and the prospect of numerous content-related...

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Article

Prompting Creative Thinking (from People Who Don't Think They're Creative)

an Article written by Christopher Butler on August 18, 2011

...things about…” posts in response (about content, website measurement, SEO, scheduling, lead generation, and web design) were plentiful! Good writing requires regular writing. Think of any article you might write as race you might run. Competitive runners spend most of...

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Article

The Two Things About Scheduling

an Article published on July 5, 2011

...The Two Things About Content, and Lauren Walstrum’s The Two Things About SEO.  I volunteered to write about scheduling, since that’s what I do. Here are my “two things.”   1. Accuracy is more important than precision.2. The schedule will...

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Article

Learning From Dinosaurs: Content Lessons from the World of Print

an Article written by Tema Flanagan on December 3, 2012

...promotion of each title. Thankfully, promoting your work is infinitely easier online. Ideally, you’re already pulling in readers organically via SEO best practices, but don’t forget to spread the word about newly published content via social media, email digests, and...

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Article

How We Invest in Our People - Education!

an Article written by Christopher Butler on July 16, 2009

...and design. The project managers also meet once a week independently to give each other feedback on their current prototypes, evaluating them in terms of information architecture, usability, and SEO. This gives them a regular opportunity to get out from...

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Article

Google's Own Tips on Meta Descriptions

an Article published on June 16, 2009

While browsing a useful doc on SEO basics I came across these guidelines for the Meta Description field. Clear basics to help with the Meta Data tab in Newfangled’s CMS....

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Podcast

Content Strategy

How to Break Your Digital Marketing Bad Habits

a Podcast hosted by Lauren O'Brien on June 21, 2018

...on their mind Not being thoughtful about content meta data and subheadings, and missing SEO equity opportunities Adding noise to prospects’ inboxes with broad subject lines that present no value proposition Rate, Comment, and Subscribe: Apple Podcasts Soundcloud Stitcher  ...

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Article

Google Zeitgeist 2012 - Takeaways

an Article published on December 13, 2012

...many Most Searched until you drill down by country and topic.   I’ll admit right now most of the Zeitgeist data is not very actionable.  We don’t work with too many clients that are basing their SEO strategy on ranking...

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Article

Traffic is Meaningless, Action is Everything

an Article written by Mark O’Brien on August 1, 2011

...a valuable resource for all of your site visitors, regardless of their familiarity with your firm. The next few blog posts, which cover SEO (Search Engine Optimization) and persona development, are more technical and implementation oriented than the other sections...

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