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Content Strategy

Experimenting with Backbone/Marionette Template Organization vs. Performance

an Article written by Dave Mello on June 23, 2014

...and produces a single, static file containing all of my partials. 2. The first time a client browser loads the page, this rollup is retrieved in one http request. The contents of this file are then regex-ed into their respective...

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Page

Email Marketing Strategy – A How to Guide for Expert Firms

a Page published on December 20, 2019

...Here are the four main tactics for doing so: Create insightful, educational content that generates traffic based on your target prospects’ pain points. Make sure to include at least one call to action on every page. Produce premium content to...

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Article

Content Strategy

It's Time to Diversify Your Media Portfolio

an Article written by Christopher Butler on December 7, 2015

...wherever they go, whether they are staring at a page or a screen or commuting to work or running a wooded trail. Can your content do that? Or is there just one way for your audience to experience it? How...

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Podcast

Developing a New B2B Marketing Perspective

a Podcast hosted by Mark O'Brien on February 26, 2020

...large piece of content to drive our program. Because what we found four or five years ago was when we developed that one I think it was 30, 40 page piece of content, really heavy, that we were able to...

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Content Strategy

Follow these Three Rules to Write a Better Case Study

an Article written by Christopher Butler on January 25, 2019

...case study only partial attention or scans the page, they should at the least come away with the right idea about the results of your work (see my recommendations for how to design a case study layout). Now remember, results...

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Article

Get started with metadata, and be part of the semantic web.

an Article published on October 4, 2012

...microdata and RDFa on the same page, as that will confuse a search engine. Okay, tech aside over.   Knowledge Graph Finally, I keep hinting at what’s going on with Google’s Knowledge Graph. To be clear, no one outside of...

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Article

Inbound vs. Outbound? How about both?

an Article written by Mark O’Brien on October 13, 2015

...to both create more content, and increase your email list.   A key metric we’ve observed is that an agency will receive roughly 17.5 visitors per month on average for each page on their site that has at least 500...

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Article

Prospect Experience Design

The Design of Your Content Is as Important as the Content Itself

an Article written by Christopher Butler on February 26, 2022

It’s one thing to design a website well; it’s entirely another to sustain its design. Design, after all, is not just a one-time project. It is an ongoing and exceedingly labor-intensive process, as active and fluid as producing the...

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Article

Preparing for a Salesforce Web-to-Lead Integration

an Article published on July 2, 2012

...be different for a certain campaign. To find a campaign ID, navigate to that campaign’s landing page, and look in your browser’s navigation bar. The campaign ID is the 15-digit alphanumeric code (e.g., 70180000000cm93). In some cases—a newsletter sign-up form, for example—it...

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Article

What Will Happen to Social Media if Marketers Keep Doing Spammy Stuff?

an Article written by Christopher Butler on January 26, 2009

...Facebook advertisers after “fans” of their Facebook page complained about being shown in HubSpot advertisements (you know the ones- so-and-so is a fan of such-and-such). But, I don’t think people are going to abandon Facebook as a result. I think...

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